International Marketing and Logistics Management
General:Globalization, is the keyword in today`s marketplace which is highly competitive. A switch of powers took place in the last decades from businesses towards customers. Marketing is one of the most important business` function that played a crucial role in this. Marketing is responsible of satisfying unlimited customer needs and wants through many important processes. These processes include: production, pricing, promotion and distribution of goods and services that have high quality and affordable prices. Customer retention and attraction of new customers is possible by building strong brands.
International Marketing & Logistics:International Marketing & Logistics program aims to provide knowledge in the field of marketing and logistics to our students so they can be well-trained individuals, ready for today`s high competitive labor market. Through this program; our students are able to analyze how critical issues such as customer relationship management, international marketing, consumer behavior, logistics are applied in the market place by the companies. In total accordance with the mission and the vision of Epoka University International Marketing and Logistics Program also aims to provide well-educated individuals to satisfy the companies` needs in marketing and logistic departments. Upon successful completion of the undergraduate program in this department, a student is awarded a Bachelor of Arts in International Marketing and Logistics. The qualification from this department provides students with knowledge in International Marketing and Logistics, and prepares them with the necessary organizational skills to serve in the public and private institutions. The system of attendance is full time. A detailed information on the courses offered in the semester schedules are included in the academic plan. The list of departmental must, elective, restricted elective and free-elective courses is provided in details in the academic catalog, including the theoretical lessons, recitation lessons, credits, equivalent credits according to ECTS credit system, and workload of each course. List of courses offered each semester by our department and academic catalog correlate together.
Students graduating with the Bachelors of International Marketing and Logistics are able to::o Manage important marketing processes such as production, pricing, promotion and distribution of goods and services. o Analyze, plan and develop marketing plan. o Perform a business analysis o Fulfill important tasks such as sales, advertising and company brands management. o Taking important responsibilities and managing important company activities such as online retailing, online reputation management, e-commerce.
Job opportunities::o Marketing Manager o Marketing Coordinator o Marketing Specialist o Sales Representative o Logistics and Warehousing o Logistics Coordinator o Supply Chain Operations o Product or Brand Manager o Advertising o Online Retailing o E-commerce
Academic Status:Bachelor Program in International Marketing and Logistics consist in 180 ECTS including the diploma thesis. The students that have successfully completed a total of 180 ECTS shall be entitled to graduate from the program and shall be conferred the diploma of Bachelor in International Marketing and Logistics.