COURSE INFORMATION
Course Title: INTRODUCTION TO BUSINESS
Code Course Type Regular Semester Theory Practice Lab Credits ECTS
BUS 103 B 1 3 0 0 3 5
Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature) NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours: Esmir Demaj , Tuesday; 11:30-14:30, E-221
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours: NA
Teaching Assistant(s) and Office Hours: NA
Language: English
Compulsory/Elective: Compulsory
Classroom and Meeting Time: E 212 / 08:45 -11:15 hours
Course Description: Introduction to Business is a course that offers essential information related to the business landscape and business functions (Operations & Production, Marketing, Finance & Accounting, Human Resourced Management, IT). The course has been designed in such a way that it provides to the students the updated information on the business reality which changes very rapidly. At the same time, it provides the necessary information for more advanced courses related to the aforementioned business functions. Through real life examples and case studies, both national and international; the content of this course has been aligned with the contemporary developments in the field of business, and aims to provide the basics for the understanding of business organizations and people who operate them.
Course Objectives: This is an introductory level course designed to introduce students to basic business terminology, operations, and principles, including an introduction to the business functions. Upon completion of this course students will demonstrate the ability to describe and explain: Basic business concepts, terminology, and institutions' basic environment (legal, social, economic) in which a business operates; Basic concepts of management and recognize problems faced in operating a business enterprise; Basic concepts related to the marketing of goods and services; Basic elements of accounting, computers, data processing, and quantitative methods with emphasis on the role these play in business.
COURSE OUTLINE
Week Topics
1 Course Introduction. Syllabus Review. Introduction to Business
2 Forming a Business Unit
3 Business in a Global Context
4 General Management in Business
5 General Management in Business
6 Human Resource Management
7 Accounting and Financial Management in Business
8 Midterm Exam
9 Operations Management in Business
10 Marketing Management in Business
11 Business and Economics
12 Social Responsibility, Ethics and Law in Business
13 New Concerns of Business
14 Term Projects / Simulation Results and Final Review
Prerequisite(s): N/A
Textbook: 1. Mirze, S. K. (2009). Introduction to Business. Literatur Publishing, Istanbul, Turkey / 2. Boone, L. E., Kurtz, D. L. (2012). Contemporary Business (14th ed.). John Wiley & Sons, Inc., USA / 3. Madura, J. (2007). Introduction to Business (4th ed.). Thomson South-Western / 4. Kelly M., Williams C. (2017). BUSN10: Introduction to Business (10th ed.). Cengage Learning
Other References:
Laboratory Work: N/A
Computer Usage: N/A
Others: No
COURSE LEARNING OUTCOMES
1 Understanding the basic concepts of business
2 Understanding the business as a system
3 Understanding the business types and legal structures
4 Understanding the setting up of a business, and business size
5 Understanding the different business functions
6 Be familiar with contemporary issues in business
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
Bachelor in Business Informatics (3 years) Program
1 Identify activities, tasks, and skills in management, marketing, accounting, finance, and economics. 5
2 Apply key theories to practical problems within the global business context. 4
3 Demonstrate ethical, social, and legal responsibilities in organizations. 4
4 Develop an open minded-attitude through continuous learning and team-work. 4
5 Integrate different skills and approaches to be used in decision making and data management. 4
6 Combine computer skills with managerial skills, in the analysis of large amounts of data. 2
7 Provide solutions to complex information technology problems. 1
8 Recognize, analyze, and suggest various types of information-communication systems/services that are encountered in everyday life and in the business world. 2
COURSE EVALUATION METHOD
Method Quantity Percentage
Midterm Exam(s)
1
25
Project
1
30
Case Study
5
1
Final Exam
1
40
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignments 1 17 17
Final examination 1 18 18
Other 0
Total Work Load:
125
Total Work Load/25(h):
5
ECTS Credit of the Course:
5