COURSE INFORMATION Course Title: INTRODUCTION TO BUSINESS

Code	Course Type	Regular Semester	Theory	Practice	Lab	Credits	ECTS
BUS 103	B	1	3	0	0	3	5

Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature)	NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	David J. Felsen ,
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	NA
Teaching Assistant(s) and Office Hours:	NA
Language:	English
Compulsory/Elective:	Compulsory
Classroom and Meeting Time:
Course Description:	Introduction to Business is a course that offers essential information related to the business landscape and business functions (Operations & Production, Marketing, Finance & Accounting, Human Resourced Management, IT). The course has been designed in such a way that it provides to the students the updated information on the business reality which changes very rapidly. At the same time, it provides the necessary information for more advanced courses related to the aforementioned business functions. Through real life examples and case studies, both national and international; the content of this course has been aligned with the contemporary developments in the field of business, and aims to provide the basics for the understanding of business organizations and people who operate them.
Course Objectives:	This is an introductory level course designed to introduce students to basic business terminology, operations, and principles, including an introduction to the business functions. Upon completion of this course students will demonstrate the ability to describe and explain: Basic business concepts, terminology, and institutions' basic environment (legal, social, economic) in which a business operates; Basic concepts of management and recognize problems faced in operating a business enterprise; Basic concepts related to the marketing of goods and services; Basic elements of accounting, computers, data processing, and quantitative methods with emphasis on the role these play in business.

COURSE OUTLINE

Week	Topics
1	Course Introduction. Syllabus Review. Introduction to Business
2	Economics as a Framework for Business (ch. 2)
3	The World Marketplace (ch. 3)
4	Business Ethics and Social Responsibility (ch. 4)
5	Business Formation and Entrepreneurship (ch 6-7)
6	The Accounting Function (ch. 8)
7	Financing and Financial Markets (ch 9-10)
8	Midterm Exam
9	Business Communications and Marketing (ch 5 and ch 11)
10	Marketing products: Promotion, Distribution, Pricing (12 & 15)
11	Management, Leadership, and HR (ch 14-15)
12	Managing IT and Incorporation New Tech (ch 16)
13	Operations Management (ch 17)
14	Contemporary Issues and Final Team Projects

Prerequisite(s):	N/A
Textbook:	Mirze, S. K. (2009). Introduction to Business. Literatur Publishing, Istanbul, Turkey / Boone, L. E., Kurtz, D. L. (2012). Contemporary Business (14th ed.). John Wiley & Sons, Inc., USA / Madura, J. (2007). Introduction to Business (4th ed.). Thomson South-Western / Kelly M., Williams C. (2017). BUSN10: Introduction to Business (10th ed.). Cengage Learning
Other References:
Laboratory Work:	N/A
Computer Usage:	N/A
Others:	No

COURSE LEARNING OUTCOMES

1	Understanding the basic concepts of business
2	Understanding the business as a system
3	Understanding the business types and legal structures
4	Understanding the steps and the process of setting up a business
5	Understanding the different business roles and functions
6	Examining contemporary issues in business

COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES (Blank : no contribution, 1: least contribution ... 5: highest contribution)

No	Program Competencies	Cont.
Bachelor in Business Administration (3 years) Program
1	Identify activities, tasks, and skills in management, marketing, accounting, finance, and economics.	5
2	Apply key theories to practical problems within the global business context.	2
3	Demonstrate ethical, social, and legal responsibilities in organizations.	5
4	Develop an open minded-attitude through continuous learning and team-work.	3
5	Use technology to enable business growth and sustainability.	2
6	Analyze data to make effective decisions.	4

COURSE EVALUATION METHOD

Method	Quantity	Percentage
Midterm Exam(s)	1	25
Project	1	20
Case Study	4	5
Final Exam	1	30
Attendance		5
	Total Percent:	100%

ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)

Activities	Quantity	Duration(Hours)	Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours)	16	3	48
Hours for off-the-classroom study (Pre-study, practice)	16	2	32
Mid-terms	1	10	10
Assignments	1	17	17
Final examination	1	18	18
Other			0
Total Work Load:			125
Total Work Load/25(h):			5
ECTS Credit of the Course:			5