COURSE INFORMATION Course Title: E-MARKETING

Code	Course Type	Regular Semester	Theory	Practice	Lab	Credits	ECTS
BUS 323	D	5	3	0	0	3	5

Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature)	NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	Besjon Zenelaj
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	NA
Teaching Assistant(s) and Office Hours:	NA
Language:	English
Compulsory/Elective:	Elective
Classroom and Meeting Time:	E 214 , Thursday 09.00 – 11.45
Course Description:	E-Marketing: Electronic technologies used for marketing. The Internet as a commercial medium and its use in the tourism industry. Wireless and other electronic applications in tourism. Changes brought by electronic technologies to communications, promotion, distribution and consumer behavior.
Course Objectives:	The principle objective of the course is to give students detailed information about e-commerce and e-marketing. The Business world is using the web to conduct some of their operations every day and more so it is important for the students to be familiar with such concepts and get specialized in marketing theories.

COURSE OUTLINE

Week	Topics
1	Introduction to eCommerce and eMarketing
2	eMarketing Strategies
3	eMarketing Strategies
4	eMarketing concepts
5	Four phases of eMarketing; pre-sale, order take in, shipment, post sale customer service
6	Four phases of eMarketing; pre-sale, order take in, shipment, post sale customer service
7	Review and Marketing
8	MIDTERM EXAM
9	eMarketing for Customer Relations
10	eMarketing in various industries
11	Local eMarketing
12	The internationalization of eMarketing
13	Measuring and Evaluating the eMarketing
14	eMarketing success cases

Prerequisite(s):	No
Textbook:	eMarketing, Strauss J ,Ei-Ansary A, Frost R. (2000). Prentice Hall. 2nd edition
Other References:
Laboratory Work:
Computer Usage:	Yes
Others:	No

COURSE LEARNING OUTCOMES

1	Information about Production systems and types
2	Evaluating production resources and understanding efficiency concept
3	Achieving production process and necessity to making proved process effectiveness
4	Problems that production enterprises encounter and systematic studying methods to solve this problems

COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES (Blank : no contribution, 1: least contribution ... 5: highest contribution)

No	Program Competencies	Cont.
Bachelor in Business Administration (3 years) Program
1	The students are expected to gain the skills of understanding, analyzing, explaining and using the fundamental concepts of Business Administration.	4
2	Skills of understanding the requirements for designing a business unit or environment	4
3	They gain knowledge about management and organization.	3
4	They gain knowledge about marketing and production.	5
5	They gain knowledge about accounting and finance.	1
6	They learn how to benefit from mathematical and statistical methods used in business management.	1
7	Learning the communication skills by acquiring the professional terminology of business administration.	4
8	Learning and adopting the ethical, social and legal (laws and regulations) responsibilities needed in the field of business administration and management.	4
9	Ability to effectively use technological devices (IT systems) and modern techniques in managing a business environment successfully.	5
10	Gain the theoretical knowledge of both classical and modern theories necessary to manage a business.	5
11	Acquiring an open minded-attitude through continuous learning and practice and participation.	5

COURSE EVALUATION METHOD

Method	Quantity	Percentage
Midterm Exam(s)	1	40
Project	1	20
Final Exam	1	40
	Total Percent:	100%

ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)

Activities	Quantity	Duration(Hours)	Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours)	16	3	48
Hours for off-the-classroom study (Pre-study, practice)	16	2	32
Mid-terms	1	10	10
Assignments	7	3	21
Final examination	1	14	14
Other			0
Total Work Load:			125
Total Work Load/25(h):			5
ECTS Credit of the Course:			5