COURSE INFORMATION Course Title: INTRODUCTION TO BUSINESS

Code	Course Type	Regular Semester	Theory	Practice	Lab	Credits	ECTS
BUS 103	B	1	3	0	0	3	5

Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature)	NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	Besjon Zenelaj , Thursday: 11:00-12:30
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	NA
Teaching Assistant(s) and Office Hours:	NA
Language:	English
Compulsory/Elective:	Compulsory
Classroom and Meeting Time:
Course Description:	Introduction to Business is a course that offers essential information related to the business landscape and business functions (Operations & Production, Marketing, Finance & Accounting, Human Resourced Management, IT). The course has been designed in such a way that it provides to the students the updated information on the business reality which changes very rapidly. At the same time, it provides the necessary information for more advanced courses related to the aforementioned business functions. Through real life examples and case studies, both national and international; the content of this course has been aligned with the contemporary developments in the field of business, and aims to provide the basics for the understanding of business organizations and people who operate them.
Course Objectives:	Upon completion of this course you will demonstrate the ability to describe and explain: Basic business concepts, terminology, and institutions Basic environments (legal, social, economic) in which a business operates; Basic concepts of management and recognize problems faced in operating a business enterprise; Basic concepts related to the marketing of goods and services; Basic elements of accounting, computers, data processing, and quantitative methods with emphasis on the role these play in business;

COURSE OUTLINE

Week	Topics
1	General Introduction
2	Introduction to Business
3	Business & Entrepreneurship: An introduction
4	The economic landscape of Albania
5	Business Environment
6	Production and Operations Management in Business
7	Management and its importance to the business
8	Midterm
9	Marketing, the real power
10	HRM: The crucial importance of employees
11	Finance and Accounting
12	Corporate Social Responsibility (CSR) & Business Ethics
13	Project Presentation
14	Project Presentation

Prerequisite(s):	No
Textbook:	Understanding business / William G. Nickels, James M. McHugh, Susan M.McHugh. —Eleventh edition.-- ISBN 978-0-07-802316-3
Other References:
Laboratory Work:	No
Computer Usage:	Yes
Others:	No

COURSE LEARNING OUTCOMES

1	Review Syllabus. Business in a Global Environment: Blending People, Technology, and Ethical Behavior
2	Business ethics & Social Responsibility and Economic Challenges Faced by Businesses
3	Competing in Global Markets
4	Options for Organizing Small &Large Businesses
5	Electronic Commerce: Strategies for Business Success in the Relationship Era and the Entrepreneurship Alternative

COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES (Blank : no contribution, 1: least contribution ... 5: highest contribution)

No	Program Competencies	Cont.
Bachelor in International Marketing and Logistics Management (3 years) Program
1	Identify activities, tasks, and skills in management, marketing, accounting, finance, and economics.	4
2	Apply key theories to practical problems within the global business context.	5
3	Demonstrate ethical, social, and legal responsibilities in organizations.	4
4	Develop an open minded-attitude through continuous learning and team-work.	5
5	Use technology to enable business growth and sustainability.	2
6	Synthesize creativity needed for marketing notion with scientific method and numerical skills, for achieving business sustainability.	4
7	Apply the concepts and structures of modern marketing in global context at private and public sectors.	4
8	Integrate the management of logistics, supply chain and in total operations with corporate goals and strategies.	2

COURSE EVALUATION METHOD

Method	Quantity	Percentage
Midterm Exam(s)	1	35
Presentation	1	10
Project	1	15
Final Exam	1	40
	Total Percent:	100%

ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)

Activities	Quantity	Duration(Hours)	Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours)	16	3	48
Hours for off-the-classroom study (Pre-study, practice)	16	4	64
Mid-terms	1	2	2
Assignments			0
Final examination	1	2	2
Other	1	9	9
Total Work Load:			125
Total Work Load/25(h):			5
ECTS Credit of the Course:			5