COURSE INFORMATION
Course Title: MARKETING II
Code Course Type Regular Semester Theory Practice Lab Credits ECTS
BUS 222 B 4 3 0 0 3 5
Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature) NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours: Vusal Gambarov
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours: NA
Teaching Assistant(s) and Office Hours: NA
Language: English
Compulsory/Elective: Compulsory
Classroom and Meeting Time:
Course Description: Marketing II: Marketing topics such as consumer, industrial, national, international marketing, relationship of law and marketing, sales management, separate factors of marketing mix in detail, a complete marketing plan, and various special topics like relationship marketing or related topics out of marketing area like NLP are covered. The focus is on marketing strategies and understanding markets. Self learning, decision making is motivated with the coaching of the instructor. They first learn and then discuss in the classroom environment in the form of question-answer-feedback style. The overall aim is to lead the student to question-analyze and interpret and to grab the meaning of scientific thinking, plus give the ability of self performance appraisal.
Course Objectives: Marketing II is a second part of whole marketing topics. In this semester students gain skills and learn all details in the main marketing tools such as pricing, product, promotion and place. Also, upon completion of this course, students will have a better understanding of which marketing applications are good, great or bad.
COURSE OUTLINE
Week Topics
1 Review of Previous Semester
2 Product Mix
3 Service Marketing. Branding and Brand Management
4 New-Product Development. Product Life-Cycle Strategies
5 Considerations in Price Settings
6 Pricing Strategies
7 Mid-Term Week
8 National Holiday
9 National Holiday
10 The Management of Distribution Channels
11 Retailing and Wholesaling
12 Integrated Marketing Communications
13 Advertising. Public Relations. Personal Communication Channels
14 Sustainable Marketing, Social Responsibility and Ethics.
Prerequisite(s):
Textbook: Principles of Marketing. 16th edition. PHILIP Kotler, GARY Armstrong. Pearson Prentice Hall
Other References:
Laboratory Work:
Computer Usage:
Others: No
COURSE LEARNING OUTCOMES
1 Gaining skills upon Analyzing marketing campaigns
2 Learning Contemporary Marketing Applications
3 To have enough knowledge regarding organize a marketing campaign
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
Bachelor in International Marketing and Logistics Management (3 years) Program
1 Identify activities, tasks, and skills in management, marketing, accounting, finance, and economics. 5
2 Apply key theories to practical problems within the global business context. 4
3 Demonstrate ethical, social, and legal responsibilities in organizations. 4
4 Develop an open minded-attitude through continuous learning and team-work. 4
5 Use technology to enable business growth and sustainability. 4
6 Synthesize creativity needed for marketing notion with scientific method and numerical skills, for achieving business sustainability. 5
7 Apply the concepts and structures of modern marketing in global context at private and public sectors. 5
8 Integrate the management of logistics, supply chain and in total operations with corporate goals and strategies. 5
COURSE EVALUATION METHOD
Method Quantity Percentage
Midterm Exam(s)
1
20
Project
1
20
Quiz
2
5
Final Exam
1
40
Attendance
10
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 2 2
Assignments 0
Final examination 1 2 2
Other 1 25 25
Total Work Load:
125
Total Work Load/25(h):
5
ECTS Credit of the Course:
5