COURSE INFORMATION Course Title: INTERNATIONAL BUSINESS

Code	Course Type	Regular Semester	Theory	Practice	Lab	Credits	ECTS
BUS 451	B	1	3	0	0	3	6

Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature)	NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	Teoman Duman , Wednesday 13.00 - 17.00
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	NA
Teaching Assistant(s) and Office Hours:	NA
Language:	English
Compulsory/Elective:	Elective
Classroom and Meeting Time:	Wednesday 18.00 - 20.45
Course Description:	This course tries to enhance students' knowledge in international business affairs and in formulating strategies for international business operations of a firm. The first part of the course is about the conceptual developments in international marketing, globalization attempts, and the importance of marketing research for international marketing. The second part concentrates on the developments in the world economy, politics and culture; emphasizing the marketing implications of these international environmental developments for the Albanian firms. The third part deals with the formulation of the marketing programs with respect to the marketing mix elements within the international context. The last part of the course covers the export procedures, mechanics, and export promotion measures in Albania, as well as the future developments in international marketing.
Course Objectives:	With this course, it is aimed that students understand concepts peculiar to doing business in international environments and contemplate on these concepts by devising a business plan for a franchise operation in Albania in small study groups.

COURSE OUTLINE

Week	Topics
1	Chapter 1: Introduction: What is International Business? Chapter 2: Globalization of Markets and the Internationalization of the Firm.
2	Chapter 16: Marketing in the Global Firm Chapter 15: Licensing, Franchising, and Other Contractual Strategies.
3	Chapter 8: Understanding Emerging Markets.
4	Chapter 12: Global Market Opportunity Assessment.
5	Chapter 11: Strategy and Organization in the International Firm. Chapter 17: Human Resource Management in the Global Firm
6	Chapter 3: The Cultural Environment of International Business. Chapter 9: The International Monetary and Financial Environment.
7	Chapter 10: Financial Management and Accounting in the Global Firm
8	Midterm exam
9	Chapter 5: Theories of International Trade and Investment Chapter 4: Ethics, Sustainability, and Corporate Social Responsibility in International Business.
10	Chapter 6: Political and Legal Systems in National Environments.
11	Chapter 7: Government Intervention and Regional Economic Integration.
12	Chapter 13: Exporting and Global Sourcing
13	Chapter 14: Foreign Direct Investment and Collaborative Ventures
14	Business Plan Presentations

Prerequisite(s):	BUS 103 Introduction to Business
Textbook:	Cavusgil, S. T., Knight, G. and Riesenberger, J. (2012). International Business: The New Realities. Second Edition. Pearson: New Jersey, USA. Alon, I. (2012). Global Franchising Operations Management: Cases in International and Emerging Markets Operations. Prentice Hall: Upper Saddle River, New Jersey, USA. Webber, A. R. (2013). An Introduction to Franchising. Palgrave MacMillan: New York, NY, USA.
Other References:
Laboratory Work:
Computer Usage:	MS Office
Others:	No

COURSE LEARNING OUTCOMES

1	Comprehending international business theories
2	Understanding differences between doing business domestically and globally
3	Learning about franchising concept and global franchising operations
4	Devising a business plan for a new franchise in Albania.

COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES (Blank : no contribution, 1: least contribution ... 5: highest contribution)

No	Program Competencies	Cont.
Master of Science in Banking and Finance Program
1	The students are gained the ability to look at the problems of daily life from a broader perspective. They gain the needed skills not only to understand economic problems in banking and finance but also to construct a model and defend in meaningful way.	5
2	They have knowledge about the finance and banking.	5
3	They have knowledge about the money and banking.	5
4	They have knowledge about the international finance and banking.	5
5	They have ability to use mathematical and statistical methods in banking and finance.	5
6	They know how to use computer programs in both daily office usage and statistical data evaluations in banking and finance department.	5
7	They have necessary banking and finance skills that needed in private and public sector.	5
8	They are intended to be specialist in one of departmental fields that they choose from the list of general economics, finance economics, public finance, corporate finance, finance management, international finance markets and institutions, banking and central banking, international finance and banking, money and banking, international trade and banking.	5
9	They have ability to utilize fundamental economic theories and tools to solve economic problems in banking and finance.	5
10	They are aware of the fact that banking and finance is a social science and they respect the social perspectives and social values of the society’s ethics.	5

COURSE EVALUATION METHOD

Method	Quantity	Percentage
Midterm Exam(s)	1	20
Presentation	1	15
Term Paper	1	30
Final Exam	1	30
Attendance		5
	Total Percent:	100%

ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)

Activities	Quantity	Duration(Hours)	Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours)	15	2	30
Hours for off-the-classroom study (Pre-study, practice)	15	1	15
Mid-terms	1	16	16
Assignments	1	70	70
Final examination	1	19	19
Other			0
Total Work Load:			150
Total Work Load/25(h):			6
ECTS Credit of the Course:			6