COURSE INFORMATION Course Title: INTERNATIONAL BUSINESS

Code	Course Type	Regular Semester	Theory	Practice	Lab	Credits	ECTS
BUS 451	B	1	3	0	0	3	7.5

Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature)	NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	David J. Felsen , Wednesdays, 4:30-5:30 PM
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	NA
Teaching Assistant(s) and Office Hours:	NA
Language:	English
Compulsory/Elective:	Elective
Classroom and Meeting Time:	Wednesdays 18:00-20:45
Course Description:	This course tries to enhance students' knowledge in international business affairs and in formulating strategies for international business operations of a firm. The first part of the course is about the conceptual developments in international marketing, globalization attempts, and the importance of marketing research for international marketing. The second part concentrates on the developments in the world economy, politics and culture; emphasizing the marketing implications of these international environmental developments for the Albanian firms. The third part deals with the formulation of the marketing programs with respect to the marketing mix elements within the international context. The last part of the course covers the export procedures, mechanics, and export promotion measures in Albania, as well as the future developments in international marketing.
Course Objectives:	With this course, it is aimed that students understand concepts peculiar to doing business in international environments and contemplate on these concepts by devising a business plan for a franchise operation in Albania in small study groups.

COURSE OUTLINE

Week	Topics
1	What is International Business (ch 1)
2	Globalization of Markets, Intl'n of Firms (ch 2)
3	Cultural Aspects of Int'l Business (ch 3)
4	Ethics, Corp. Social Resp., Sustainability, Governance (ch. 4)
5	Theories of Int'l Trade and Investment (ch. 5)
6	Regional Economic Integration (ch. 7)
7	Midterm exam and Emerging Markets (ch. 8)
8	Int'l Monetary and Financial Environment (ch. 9)
9	Strategy and Organization of Firms (ch. 11)
10	Assessing the Global Market (ch. 12)
11	Exporting and Global Sourcing (ch. 13)
12	Foreign Direct Investment, Ventures, Entry Modes (ch. 14-15)
13	Financial Management and Accounting (ch. 10)
14	Global Marketing and Global HRM (ch. 16 and 17)

Prerequisite(s):	BUS 103 Introduction to Business
Textbook:	Cavusgil, S. T., Knight, G. and Riesenberger, J. (2017). International Business: The New Realities. 4th. Edition. Pearson: New Jersey, USA. Alon, I. (2012). Global Franchising Operations Management: Cases in International and Emerging Markets Operations. Prentice Hall: Upper Saddle River, New Jersey, USA. Webber, A. R. (2013). An Introduction to Franchising. Palgrave MacMillan: New York, NY, USA.
Other References:
Laboratory Work:	None
Computer Usage:	MS Office
Others:	No

COURSE LEARNING OUTCOMES

1	Define international business theories and evaluate the implementation of these theories in global business environments.
2	Evaluate challenges of international businesses domestically, regionally and globally.
3	Describe franchising concept theoretically and operationally.
4	Discuss the role of global franchising operations in international business.
5	 Devise a business plan for a new franchise in Albania.

COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES (Blank : no contribution, 1: least contribution ... 5: highest contribution)

No	Program Competencies	Cont.
Master of Science in Business Administration Program
1	Integrate theories from business and economics to tackle business problem	5
2	Inspire an open minded-attitude through continuous learning and team-work.	3
3	Demonstrate ethical, social, and legal responsibilities in organizations	4
4	Organize and pursue scientific research projects	3
5	Enhance persuasive communication and presentation capabilities.	3
6	Critically evaluate contemporary research in specific business areas.	4

COURSE EVALUATION METHOD

Method	Quantity	Percentage
Midterm Exam(s)	1	20
Presentation	1	10
Project	1	10
Case Study	2	10
Term Paper	1
Final Exam	1	35
Attendance		5
	Total Percent:	100%

ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)

Activities	Quantity	Duration(Hours)	Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours)	15	2	30
Hours for off-the-classroom study (Pre-study, practice)	15	1	15
Mid-terms	1	16	16
Assignments	1	70	70
Final examination	1	19	19
Other			0
Total Work Load:			150
Total Work Load/25(h):			6
ECTS Credit of the Course:			7.5