COURSE INFORMATION Course Title: STRATEGIC MANAGEMENT

Code	Course Type	Regular Semester	Theory	Practice	Lab	Credits	ECTS
BUS 426	B	2	3	0	0	3	7.5

Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature)	NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	Xhimi Hysa
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	NA
Teaching Assistant(s) and Office Hours:	NA
Language:	English
Compulsory/Elective:	Compulsory
Classroom and Meeting Time:
Course Description:	The goal of this course is to inform and familiarize students with what strategic management means to today’s global world. Often people are unaware of how the strategy-making process affects them. We are all used to going to work and going into companies such as restaurants, stores, and banks, and buying the goods and services we need to satisfy our many needs. However, the actual strategic management activities and processes that are required to make these services available to us commonly go unappreciated. Similarly, we might know that companies exist to make a “profit,” but what is profit, how is it created, and what is profit used for? Moreover, what are the actual strategic management activities involved in the creation of service, and why is it that some companies seem to be more effective and more “profitable” than others? Hence, this course has been structured to address these issues. The goal is to explain in a clear, comprehensive, but concise way why strategic management is important to people, the companies they work for, and the society in which they live. Consequently, to provide the overall “big picture” of what strategic management is, what strategic managers do, and how the strategy-making process affects company performance. The course provides a focused, integrated approach that gives students a solid understanding of the nature, functions, and main building blocks of strategic management. Despite of the schematic view of Strategic Management, the course offers also integrated materials from influential scholars such as Peter Drucker and Henry Mintzberg in order to develop a critical thinking approach on students.
Course Objectives:

COURSE OUTLINE

Week	Topics
1	The Strategy-Making Process
2	Stakeholders, The Mission, Governance, and Business Ethics
3	External Analysis: The Identification of Opportunities and Threats
4	Building Competitive Advantage
5	Business-Level Strategy and Competitive Positioning
6	Strategy in the Global Environment
7	Corporate-Level Strategy and Long-Run Profitability
8	Strategic Change: Implementing Strategies to Build and Develop a Company
9	Implementing Strategy Through Organizational Design
10	Viable Systems Approach: strategy from deciding to acting
11	Strategy and Design Thinking
12	Peter Drucker's thoughts on Strategy
13	Henry Mintzberg's thoughts on Strategy
14	Final reflections from the art of stratagems

Prerequisite(s):
Textbook:	Hill, C.W.L., & Jones, G.R. (2012). Essentials of Strategic Management, 3rd ed. Mason, OH: South-Western, Cengage Learning
Other References:	Readings and presentations about Peter Drucker, Henry Mintzberg, Viable Systems Approach, Chinese Stratagems , and their perspective on strategy in a broad sense.
Laboratory Work:
Computer Usage:
Others:	No

COURSE LEARNING OUTCOMES

1	Actively think about and engage in strategic management issues and decision making
2	Designing and formulating effective strategies
3	Understanding the relation between mission, strategy, structure, and performance
4	Implementing efficiently the strategy
5	Creating a sustainable competitive advange
6	Navigate on change and complexity
7	Building resources, capabilities, and competencies
8	Becoming a critical and systems thinker on dealing with yourself, employees, and stakeholders

COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES (Blank : no contribution, 1: least contribution ... 5: highest contribution)

No	Program Competencies	Cont.
Master of Science in Business Administration Program
1	Integrate theories from business and economics to tackle business problem	5
2	Inspire an open minded-attitude through continuous learning and team-work.	5
3	Demonstrate ethical, social, and legal responsibilities in organizations	5
4	Organize and pursue scientific research projects	5
5	Enhance persuasive communication and presentation capabilities.	4
6	Critically evaluate contemporary research in specific business areas.	5

COURSE EVALUATION METHOD

Method	Quantity	Percentage
Presentation	1	30
Quiz	1	20
Case Study	1	50
	Total Percent:	100%

ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)

Activities	Quantity	Duration(Hours)	Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours)	16	3	48
Hours for off-the-classroom study (Pre-study, practice)	16	5	80
Mid-terms			0
Assignments	3	5	15
Final examination	1	20	20
Other	1	24.5	24.5
Total Work Load:			187.5
Total Work Load/25(h):			7.5
ECTS Credit of the Course:			7.5