COURSE INFORMATION Course Title: MARKETING I

Code	Course Type	Regular Semester	Theory	Practice	Lab	Credits	ECTS
BUS 221	B	3	3	0	0	3	5

Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature)	NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	Klodiana Gorica , Thursday
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	NA
Teaching Assistant(s) and Office Hours:	NA
Language:	English
Compulsory/Elective:	Compulsory
Classroom and Meeting Time:	a - 132
Course Description:	Marketing I: This course covers the concepts and topics related to marketing function and management, the qualitative and quantitative aspects of marketing management. Examples to basic topics covered are: Marketing organizations and organizing marketing activities, sales analysis, understanding marketing strategies, marketing mix, marketing environment, behavioral factors, performance criteria, segmentation, marketing plan, and various marketing subjects. A glossary of marketing is developed by all of the students and small individual research exercise by each student leads to a big project
Course Objectives:	This course covers the concepts and topics related to marketing function and management, the qualitative and quantitative aspects of marketing management. Examples to basic topics covered are: Marketing organizations and organizing marketing activities, sales analysis, understanding marketing strategies, marketing mix, marketing environment, behavioral factors, performance criteria, segmentation, marketing plan, and various marketing subjects. A glossary of marketing is developed by all of the students and small individual research exercise by each student leads to a big project.

COURSE OUTLINE

Week	Topics
1	Definition of Marketing
2	Contrasting of Selling and Marketing Concepts
3	The Marketing Environment
4	Managing Marketing Information
5	Customer Market and Consumer Buyer Behavior
6	Business Market and Business Buyer Behavior
7	Marketing Strategy
8	Mid-Term Week
9	National Holiday
10	Segmentation, Targeting and Positioning
11	The Marketing Mix
12	Presentations
13	Presentations
14	Presentations

Prerequisite(s):	COURSE OUTLINE: Week1 -Definition of Marketing, Week2 -Contrasting of Selling and Marketing Concepts, Week3 -The Marketing Environment, Week4 -Managing Marketing Information, Week5 -Customer Market and Consumer Buyer Behavior, Week6 -Business Market and Business Buyer Behavior, Week7 -Marketing Strategy, Week8 -Mid-Term Week, Week9 -National Holiday, Week10 -Segmentation, Targeting and Positioning, Week11 -The Marketing Mix, Week12 -Presentations, Week13 -Presentations, Week14 -Presentations,
Textbook:	Philip Kotler & Gary Armstrong, 'Principles of Marketing' Pearson Prentice Hill, 16th Edition.
Other References:
Laboratory Work:
Computer Usage:
Others:	No

COURSE LEARNING OUTCOMES

1	Understanding marketing principles and process
2	Determination of market and knowing of the rivals conditions
3	Learning to start to write down a marketing strategy
4	Understanding of the meaning of main marketing concepts
5	Understanding difference of sales and marketing

COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES (Blank : no contribution, 1: least contribution ... 5: highest contribution)

No	Program Competencies	Cont.
Bachelor in Banking and Finance (3 years) Program
1	The students are gained the ability to look at the problems of daily life from a broader perspective. They gain the needed skills not only to understand economic problems in banking and finance but also to construct a model and defend in meaningful way.	1
2	They have knowledge about the finance and banking.	1
3	They have knowledge about the money and banking.	1
4	They have knowledge about the international finance and banking.	1
5	They have ability to use mathematical and statistical methods in banking and finance.	1
6	They know how to use computer programs in both daily office usage and statistical data evaluations in banking and finance department.	1
7	They have necessary banking and finance skills that needed in private and public sector.	1
8	They are intended to be specialist in one of departmental fields that they choose from the list of general economics, finance economics, public finance, corporate finance, finance management, international finance markets and institutions, banking and central banking, international finance and banking, money and banking, international trade and banking.	1
9	They have ability to utilize fundamental economic theories and tools to solve economic problems in banking and finance.	1
10	They are aware of the fact that banking and finance is a social science and they respect the social perspectives and social values of the society’s ethics.	1

COURSE EVALUATION METHOD

Method	Quantity	Percentage
Homework	1	5
Midterm Exam(s)	1	20
Presentation	1	10
Project	2	10
Quiz	1	5
Final Exam	1	30
Attendance		5
Other	1	5
	Total Percent:	100%

ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)

Activities	Quantity	Duration(Hours)	Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours)	16	3	48
Hours for off-the-classroom study (Pre-study, practice)	70	1	70
Mid-terms			0
Assignments
Final examination			0
Other	1	7	7
Total Work Load:			125
Total Work Load/25(h):			5
ECTS Credit of the Course:			5