COURSE INFORMATION
Course Title: INTRODUCTION TO BUSINESS
Code Course Type Regular Semester Theory Practice Lab Credits ECTS
BUS 103 B 1 3 0 0 3 5
Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature) NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours: Besjon Zenelaj , Thursday: 11:00-12:30
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours: NA
Teaching Assistant(s) and Office Hours: NA
Language: English
Compulsory/Elective: Compulsory
Classroom and Meeting Time:
Course Description: Introduction to Business is a course that offers essential information related to the business landscape and business functions (Operations & Production, Marketing, Finance & Accounting, Human Resourced Management, IT). The course has been designed in such a way that it provides to the students the updated information on the business reality which changes very rapidly. At the same time, it provides the necessary information for more advanced courses related to the aforementioned business functions. Through real life examples and case studies, both national and international; the content of this course has been aligned with the contemporary developments in the field of business, and aims to provide the basics for the understanding of business organizations and people who operate them.
Course Objectives: Upon completion of this course you will demonstrate the ability to describe and explain: Basic business concepts, terminology, and institutions Basic environments (legal, social, economic) in which a business operates; Basic concepts of management and recognize problems faced in operating a business enterprise; Basic concepts related to the marketing of goods and services; Basic elements of accounting, computers, data processing, and quantitative methods with emphasis on the role these play in business;
COURSE OUTLINE
Week Topics
1 General Introduction
2 Introduction to Business
3 Business & Entrepreneurship: An introduction
4 The economic landscape of Albania
5 Business Environment
6 Production and Operations Management in Business
7 Management and its importance to the business
8 Midterm
9 Marketing, the real power
10 HRM: The crucial importance of employees
11 Finance and Accounting
12 Corporate Social Responsibility (CSR) & Business Ethics
13 Project Presentation
14 Project Presentation
Prerequisite(s): No
Textbook: Understanding business / William G. Nickels, James M. McHugh, Susan M.McHugh. —Eleventh edition.-- ISBN 978-0-07-802316-3
Other References:
Laboratory Work: No
Computer Usage: Yes
Others: No
COURSE LEARNING OUTCOMES
1 Review Syllabus. Business in a Global Environment: Blending People, Technology, and Ethical Behavior
2 Business ethics & Social Responsibility and Economic Challenges Faced by Businesses
3 Competing in Global Markets
4 Options for Organizing Small &Large Businesses
5 Electronic Commerce: Strategies for Business Success in the Relationship Era and the Entrepreneurship Alternative
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
Bachelor in Economics (3 years) Program
1 Students define the fundamental problems of economics 4
2 Students describe key economic theories 1
3 Students critically discuss current developments in economics 4
4 Students appropriately use software for data analysis 1
5 Students critically contextualize the selection of an economic problem for research within scholarly literature and theory on the topic 4
6 Students apply appropriate analytical methods to address economic problems 1
7 Students use effective communication skills in a variety of academic and professional contexts 5
8 Students effectively contribute to group work 5
9 Students conduct independent research under academic supervision 5
10 Students uphold ethical values in data collection, interpretation, and dissemination 5
11 Students critically engage with interdisciplinary innovations in social sciences 5
12 Student explain how their research has a broader social benefit 5
COURSE EVALUATION METHOD
Method Quantity Percentage
Midterm Exam(s)
1
35
Presentation
1
10
Project
1
15
Final Exam
1
40
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Mid-terms 1 2 2
Assignments 0
Final examination 1 2 2
Other 1 9 9
Total Work Load:
125
Total Work Load/25(h):
5
ECTS Credit of the Course:
5