EPOKA UNIVERSITY
FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
DEPARTMENT OF BUSINESS ADMINISTRATION
COURSE SYLLABUS
COURSE INFORMATIONCourse Title: MARKETING I |
Code | Course Type | Regular Semester | Theory | Practice | Lab | Credits | ECTS |
---|---|---|---|---|---|---|---|
BUS 221 | B | 3 | 3 | 0 | 0 | 3 | 5 |
Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature) | NA |
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours: | Klodiana Gorica , Thursday |
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours: | NA |
Teaching Assistant(s) and Office Hours: | NA |
Language: | English |
Compulsory/Elective: | Compulsory |
Classroom and Meeting Time: | a - 132 |
Course Description: | Marketing I: This course covers the concepts and topics related to marketing function and management, the qualitative and quantitative aspects of marketing management. Examples to basic topics covered are: Marketing organizations and organizing marketing activities, sales analysis, understanding marketing strategies, marketing mix, marketing environment, behavioral factors, performance criteria, segmentation, marketing plan, and various marketing subjects. A glossary of marketing is developed by all of the students and small individual research exercise by each student leads to a big project |
Course Objectives: | This course covers the concepts and topics related to marketing function and management, the qualitative and quantitative aspects of marketing management. Examples to basic topics covered are: Marketing organizations and organizing marketing activities, sales analysis, understanding marketing strategies, marketing mix, marketing environment, behavioral factors, performance criteria, segmentation, marketing plan, and various marketing subjects. A glossary of marketing is developed by all of the students and small individual research exercise by each student leads to a big project. |
COURSE OUTLINE
|
Week | Topics |
1 | Definition of Marketing |
2 | Contrasting of Selling and Marketing Concepts |
3 | The Marketing Environment |
4 | Managing Marketing Information |
5 | Customer Market and Consumer Buyer Behavior |
6 | Business Market and Business Buyer Behavior |
7 | Marketing Strategy |
8 | Mid-Term Week |
9 | National Holiday |
10 | Segmentation, Targeting and Positioning |
11 | The Marketing Mix |
12 | Presentations |
13 | Presentations |
14 | Presentations |
Prerequisite(s): | COURSE OUTLINE: Week1 -Definition of Marketing, Week2 -Contrasting of Selling and Marketing Concepts, Week3 -The Marketing Environment, Week4 -Managing Marketing Information, Week5 -Customer Market and Consumer Buyer Behavior, Week6 -Business Market and Business Buyer Behavior, Week7 -Marketing Strategy, Week8 -Mid-Term Week, Week9 -National Holiday, Week10 -Segmentation, Targeting and Positioning, Week11 -The Marketing Mix, Week12 -Presentations, Week13 -Presentations, Week14 -Presentations, |
Textbook: | Philip Kotler & Gary Armstrong, 'Principles of Marketing' Pearson Prentice Hill, 16th Edition. |
Other References: | |
Laboratory Work: | |
Computer Usage: | |
Others: | No |
COURSE LEARNING OUTCOMES
|
1 | Understanding marketing principles and process |
2 | Determination of market and knowing of the rivals conditions |
3 | Learning to start to write down a marketing strategy |
4 | Understanding of the meaning of main marketing concepts |
5 | Understanding difference of sales and marketing |
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution) |
No | Program Competencies | Cont. |
Bachelor in Economics (3 years) Program | ||
1 | Students define the fundamental problems of economics | 1 |
2 | Students describe key economic theories | 2 |
3 | Students critically discuss current developments in economics | 3 |
4 | Students appropriately use software for data analysis | 1 |
5 | Students critically contextualize the selection of an economic problem for research within scholarly literature and theory on the topic | 1 |
6 | Students apply appropriate analytical methods to address economic problems | 1 |
7 | Students use effective communication skills in a variety of academic and professional contexts | 5 |
8 | Students effectively contribute to group work | 5 |
9 | Students conduct independent research under academic supervision | 5 |
10 | Students uphold ethical values in data collection, interpretation, and dissemination | 5 |
11 | Students critically engage with interdisciplinary innovations in social sciences | 5 |
12 | Student explain how their research has a broader social benefit | 5 |
COURSE EVALUATION METHOD
|
Method | Quantity | Percentage |
Homework |
1
|
5
|
Midterm Exam(s) |
1
|
20
|
Presentation |
1
|
10
|
Project |
2
|
10
|
Quiz |
1
|
5
|
Final Exam |
1
|
30
|
Attendance |
5
|
|
Other |
1
|
5
|
Total Percent: | 100% |
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
|
Activities | Quantity | Duration(Hours) | Total Workload(Hours) |
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 70 | 1 | 70 |
Mid-terms | 0 | ||
Assignments | |||
Final examination | 0 | ||
Other | 1 | 7 | 7 |
Total Work Load:
|
125 | ||
Total Work Load/25(h):
|
5 | ||
ECTS Credit of the Course:
|
5 |