COURSE INFORMATION
Course Title: MARKETING I
Code Course Type Regular Semester Theory Practice Lab Credits ECTS
BUS 221 B 3 3 0 0 3 5
Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature) NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours: Klodiana Gorica , Thursday
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours: NA
Teaching Assistant(s) and Office Hours: NA
Language: English
Compulsory/Elective: Compulsory
Classroom and Meeting Time: a - 132
Course Description: Marketing I: This course covers the concepts and topics related to marketing function and management, the qualitative and quantitative aspects of marketing management. Examples to basic topics covered are: Marketing organizations and organizing marketing activities, sales analysis, understanding marketing strategies, marketing mix, marketing environment, behavioral factors, performance criteria, segmentation, marketing plan, and various marketing subjects. A glossary of marketing is developed by all of the students and small individual research exercise by each student leads to a big project
Course Objectives: This course covers the concepts and topics related to marketing function and management, the qualitative and quantitative aspects of marketing management. Examples to basic topics covered are: Marketing organizations and organizing marketing activities, sales analysis, understanding marketing strategies, marketing mix, marketing environment, behavioral factors, performance criteria, segmentation, marketing plan, and various marketing subjects. A glossary of marketing is developed by all of the students and small individual research exercise by each student leads to a big project.
COURSE OUTLINE
Week Topics
1 Definition of Marketing
2 Contrasting of Selling and Marketing Concepts
3 The Marketing Environment
4 Managing Marketing Information
5 Customer Market and Consumer Buyer Behavior
6 Business Market and Business Buyer Behavior
7 Marketing Strategy
8 Mid-Term Week
9 National Holiday
10 Segmentation, Targeting and Positioning
11 The Marketing Mix
12 Presentations
13 Presentations
14 Presentations
Prerequisite(s): COURSE OUTLINE: Week1 -Definition of Marketing, Week2 -Contrasting of Selling and Marketing Concepts, Week3 -The Marketing Environment, Week4 -Managing Marketing Information, Week5 -Customer Market and Consumer Buyer Behavior, Week6 -Business Market and Business Buyer Behavior, Week7 -Marketing Strategy, Week8 -Mid-Term Week, Week9 -National Holiday, Week10 -Segmentation, Targeting and Positioning, Week11 -The Marketing Mix, Week12 -Presentations, Week13 -Presentations, Week14 -Presentations,
Textbook: Philip Kotler & Gary Armstrong, 'Principles of Marketing' Pearson Prentice Hill, 16th Edition.
Other References:
Laboratory Work:
Computer Usage:
Others: No
COURSE LEARNING OUTCOMES
1 Understanding marketing principles and process
2 Determination of market and knowing of the rivals conditions
3 Learning to start to write down a marketing strategy
4 Understanding of the meaning of main marketing concepts
5 Understanding difference of sales and marketing
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
Bachelor in Economics (3 years) Program
1 Students define the fundamental problems of economics 1
2 Students describe key economic theories 2
3 Students critically discuss current developments in economics 3
4 Students appropriately use software for data analysis 1
5 Students critically contextualize the selection of an economic problem for research within scholarly literature and theory on the topic 1
6 Students apply appropriate analytical methods to address economic problems 1
7 Students use effective communication skills in a variety of academic and professional contexts 5
8 Students effectively contribute to group work 5
9 Students conduct independent research under academic supervision 5
10 Students uphold ethical values in data collection, interpretation, and dissemination 5
11 Students critically engage with interdisciplinary innovations in social sciences 5
12 Student explain how their research has a broader social benefit 5
COURSE EVALUATION METHOD
Method Quantity Percentage
Homework
1
5
Midterm Exam(s)
1
20
Presentation
1
10
Project
2
10
Quiz
1
5
Final Exam
1
30
Attendance
5
Other
1
5
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 70 1 70
Mid-terms 0
Assignments
Final examination 0
Other 1 7 7
Total Work Load:
125
Total Work Load/25(h):
5
ECTS Credit of the Course:
5