COURSE INFORMATION
Course Title: E-MARKETING
Code Course Type Regular Semester Theory Practice Lab Credits ECTS
BUS 323 D 5 3 0 0 3 5
Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature) NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours: Besjon Zenelaj
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours: NA
Teaching Assistant(s) and Office Hours: NA
Language: English
Compulsory/Elective: Elective
Classroom and Meeting Time: E 214 , Thursday 09.00 – 11.45
Course Description: E-Marketing: Electronic technologies used for marketing. The Internet as a commercial medium and its use in the tourism industry. Wireless and other electronic applications in tourism. Changes brought by electronic technologies to communications, promotion, distribution and consumer behavior.
Course Objectives: The principle objective of the course is to give students detailed information about e-commerce and e-marketing. The Business world is using the web to conduct some of their operations every day and more so it is important for the students to be familiar with such concepts and get specialized in marketing theories.
COURSE OUTLINE
Week Topics
1 Introduction to eCommerce and eMarketing
2 eMarketing Strategies
3 eMarketing Strategies
4 eMarketing concepts
5 Four phases of eMarketing; pre-sale, order take in, shipment, post sale customer service
6 Four phases of eMarketing; pre-sale, order take in, shipment, post sale customer service
7 Review and Marketing
8 MIDTERM EXAM
9 eMarketing for Customer Relations
10 eMarketing in various industries
11 Local eMarketing
12 The internationalization of eMarketing
13 Measuring and Evaluating the eMarketing
14 eMarketing success cases
Prerequisite(s): No
Textbook: eMarketing, Strauss J ,Ei-Ansary A, Frost R. (2000). Prentice Hall. 2nd edition
Other References:
Laboratory Work:
Computer Usage: Yes
Others: No
COURSE LEARNING OUTCOMES
1 Information about Production systems and types
2 Evaluating production resources and understanding efficiency concept
3 Achieving production process and necessity to making proved process effectiveness
4 Problems that production enterprises encounter and systematic studying methods to solve this problems
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
Bachelor in Economics (3 years) Program
COURSE EVALUATION METHOD
Method Quantity Percentage
Midterm Exam(s)
1
40
Project
1
20
Final Exam
1
40
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignments 7 3 21
Final examination 1 14 14
Other 0
Total Work Load:
125
Total Work Load/25(h):
5
ECTS Credit of the Course:
5