COURSE INFORMATION
Course Title: INTRODUCTION TO E-BUSINESS/E-COMMERCE
Code Course Type Regular Semester Theory Practice Lab Credits ECTS
CEN 378 B 99 3 0 0 3 5
Language: English
Compulsory/Elective: Elective
Classroom and Meeting Time:
Course Description: -
Course Objectives: The course will enable students to understand basic tools, Methodology and technologies available for effective electronic commerce systems building. It will also include E-commerce Network and Application Software, Ecommerce structure management and Planning, Installation, protection and security measurements. The course is designed to establish solid understandings of E-commerce Application to the business Environment. With emphasis on Cost Benefits and Marketing Issues.
COURSE OUTLINE
Week Topics
1 Overview of E-commerce concepts and core competencies
2 E-commerce Architecture and Basic Business Models (shopping cart, Auctions, B2C, B2B)
3 Advanced Business Models that are used in e-Commerce
4 Essential Ecommerce Technical tools and technology enables using the Intranet. (HTML & Front page)
5 Languages (JavaScript, DHTML, XML, Macromedia Flash,)
6 E-commerce Planning, Design and Implantation strategies:
7 E-commerce Marketing strategies
8 Midterm
9 Online Monetary Transactions. Electronic Payment System
10 Case Studies: eBay, Amazon
11 PriceLine, Barter, Souq, eWaseet
12 Security: Encrypting Data Algorithms
13 Threats, virus and Denial of Servises and Advanced Security Standards, SSL, PKI
14 Advanced Tools: ASP concept and programming Language: reading and writing to Files and Databases.
Prerequisite(s):
Textbook: e-Business & e-Commerce: How to Program By Deitel,Deitel and Nieto,Prentice Hall, 2001
Other References:
Laboratory Work:
Computer Usage:
Others: No
COURSE LEARNING OUTCOMES
1 Successful completion of this course should lead to: Understanding the differences between e-Commerce and traditional Commerce.
2 List the Various business models.
3 Distinguish between traditional marketing and e-Marketing campaigns.
4 Analyze and compare the different Monetary transactions
5 Implement an e-Commerce sample site
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
Bachelor in Computer Engineering (3 years) Program
1 Engineering graduates with sufficient theoretical and practical background for a successful profession and with application skills of fundamental scientific knowledge in the engineering practice. 4
2 Engineering graduates with skills and professional background in describing, formulating, modeling and analyzing the engineering problem, with a consideration for appropriate analytical solutions in all necessary situations. 4
3 Engineering graduates with the necessary technical, academic and practical knowledge and application confidence in the design and assessment of machines or mechanical systems or industrial processes with considerations of productivity, feasibility and environmental and social aspects. 3
4 Engineering graduates with the practice of selecting and using appropriate technical and engineering tools in engineering problems, and ability of effective usage of information science technologies. 4
5 Ability of designing and conducting experiments, conduction data acquisition and analysis and making conclusions. 4
6 Ability of identifying the potential resources for information or knowledge regarding a given engineering issue. 4
7 The abilities and performance to participate multi-disciplinary groups together with the effective oral and official communication skills and personal confidence. 4
8 Ability for effective oral and official communication skills in foreign language. 2
9 Engineering graduates with motivation to life-long learning and having known significance of continuous education beyond undergraduate studies for science and technology. 4
10 Engineering graduates with well-structured responsibilities in profession and ethics. 3
11 Engineering graduates who are aware of the importance of safety and healthiness in the project management, workshop environment as well as related legal issues. 4
12 Consciousness for the results and effects of engineering solutions on the society and universe, awareness for the developmental considerations with contemporary problems of humanity. 4
COURSE EVALUATION METHOD
Method Quantity Percentage
Homework
5
3
Midterm Exam(s)
1
40
Quiz
1
5
Final Exam
1
40
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 9 9
Assignments 5 2 10
Final examination 1 10 10
Other 0
Total Work Load:
125
Total Work Load/25(h):
5
ECTS Credit of the Course:
5