COURSE INFORMATION Course Title: MARKETING RESEARCH

Code	Course Type	Regular Semester	Theory	Practice	Lab	Credits	ECTS
BUS 353	D	5	3	0	0	3	5

Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature)	NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	Teoman Duman , Thursdays 14.00 - 16.00
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	NA
Teaching Assistant(s) and Office Hours:	NA
Language:	English
Compulsory/Elective:	Elective
Classroom and Meeting Time:	Thursdays 8.45 - 12.15
Course Description:	This course concerns the use of marketing research as an aid to making marketing decisions. Specifically, this course addresses how the information used to make marketing decisions is gathered and analyzed.
Course Objectives:	Course objectives are twofold: One is to have students comprehend the basic scientific and marketing research methodology concepts. The second one is to have them gain knowledge and skills to conduct practical research projects for business marketing needs.

COURSE OUTLINE

Week	Topics
1	Chapter 1: Introduction to Marketing Research
2	Chapter 2: Defining the Marketing Research Problem and Developing an Approach
3	Chapter 3: Research Design, Secondary and Syndicated Data
4	Chapter 4: Qualitative Research
5	Chapter 5: Survey and Observation ; Work on group projects - Research Proposals
6	Chapter 6: Experimentation and Causal Research ; Chapter 7: Measurement and Scaling
7	Midterm exam
8	Chapter 8: Questionnaire and Form Design
9	Chapter 9: Sampling Design and Procedures; Chapter 10: Data Collection and Preparation
10	Chapter 11: Data Analysis: Frequency Distribution, Hypothesis Testing and Cross Tabulation. Chapter 12: Data Analysis: Hypothesis Testing Related to Differences, Correlation and Regression Marketing research case discussion: Wendy’s Survey and Data
11	Chapter 13: Report Preparation and Presentation Weekly video
12	Marketing Research Presentations
13	Marketing Research Presentations
14	Final Exams

Prerequisite(s):	None
Textbook:	Malhotra, N. K. (2015). Essentials of Marketing Research: A Hands-on Orientation. Pearson: Upper Saddle River, NJ, USA.
Other References:
Laboratory Work:	None
Computer Usage:	SPSS program use; MS Office Programs
Others:	No

COURSE LEARNING OUTCOMES

1	Define the basic scientific and marketing research methodology concepts
2	Explain the purpose of conducting marketing research in businesses
3	Read and evaluate published marketing research reports from companies
4	Design a practical research project for a marketing problem

COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES (Blank : no contribution, 1: least contribution ... 5: highest contribution)

No	Program Competencies	Cont.
Bachelor in Business Administration (3 years) Program
1	Identify activities, tasks, and skills in management, marketing, accounting, finance, and economics.	1
2	Apply key theories to practical problems within the global business context.	1
3	Demonstrate ethical, social, and legal responsibilities in organizations.	1
4	Develop an open minded-attitude through continuous learning and team-work.	1
5	Use technology to enable business growth and sustainability.	1
6	Analyze data to make effective decisions.	1

COURSE EVALUATION METHOD

Method	Quantity	Percentage
Midterm Exam(s)	1	30
Presentation	1	10
Term Paper	1	20
Final Exam	1	35
Attendance		5
	Total Percent:	100%

ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)

Activities	Quantity	Duration(Hours)	Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours)	16	4	64
Hours for off-the-classroom study (Pre-study, practice)	16	1	16
Mid-terms	1	16	16
Assignments	1	12	12
Final examination	1	17	17
Other			0
Total Work Load:			125
Total Work Load/25(h):			5
ECTS Credit of the Course:			5