COURSE INFORMATION
Course Title: INTRODUCTION TO BUSINESS
Code Course Type Regular Semester Lecture Recit. Lab Credits ECTS
BUS 103 B 1 - - - 3 5
Lecturer and Office Hours: Mustafa Üç
Teaching Assistant(s) and Office Hours: -
Language: English
Compulsory/Elective: Compulsory
Classroom and Meeting Time: N/A
Course Description: Introduction to Business: This course presents a balanced view of business; the strengths, weaknesses, successes, failures, problems, and challenges. It provides students a base for more advanced courses. The objective of this course is to provide students a clear and complete description of the concepts underlying business and illustrate the dynamism and liveliness of business organizations and people who operate them with real life examples.
Course Objectives: The main objectives of this course to gain the ability the students to describe and explain: Basic business concepts, terminology, and institutions Basic environments (legal, social, economic) in which a business operates; Basic concepts of management and recognize problems faced in operating a business enterprise; Basic concepts related to the marketing of goods and services; Basic elements of accounting, computers, data processing, and quantitative methods with emphasis on the role these play in business.
COURSE OUTLINE
Week Topics
1 Introduction and Syllabus Review.
2 Introduction to run a business
3 Forming a Business Unit and Business in a Global Market
4 Business in Global Context
5 Managerial Skills and activities in Businesses
6 Human Resources Management
7 Human Resources Managemnet (Cont.)
8 Mid-Term Exam
9 Operations Management in Business
10 Marketing in Business
11 Marketing in Business (Cont.)
12 Accounting and Finance in Business
13 Accounting and Finance in Business
14 New Concepts and Challenges for Businesses
Prerequisite(s): None
Textbook: S. Kadri Mirze (2002), Introduction to Business Boone and Kurtz (1999), Contemporary Business, The Dryden Press Pride, Hughes and Kapoor, Business (2014) Cengage Learning.
Other References: Business Magazines
Laboratory Work: N/A
Computer Usage: N/A
Others: No
COURSE LEARNING OUTCOMES
1 To learn Business Concept in a global environment
2 To gain basic terminology of business and economics
3 To gain knowledge on the main functions of the businesses
4 To increase communicative skills and using business vocabulary in case studies
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
COURSE EVALUATION METHOD
Method Quantity Percentage
Midterm Exam(s)
1
30
Project
1
20
Final Exam
1
50
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 14 14
Assignments
Final examination 1 15 15
Other 1 16 16
Total Work Load:
125
Total Work Load/25(h):
5
ECTS Credit of the Course:
5