COURSE INFORMATION
Course Title: PRINCIPLES OF MARKETING
Code Course Type Regular Semester Lecture Recit. Lab Credits ECTS
BUS 205 B 3 - - - 3 5
Lecturer and Office Hours: Vusal Gambarov
Teaching Assistant(s) and Office Hours: -
Language: English
Compulsory/Elective: Compulsory
Classroom and Meeting Time: N/A
Course Description: Marketing is one of the most interesting fields of business. Today marketing is very challenging and demanding professionally. It requires not only a good grasp of marketing principles and understanding of the global environment, but also how the environment impacts the applicability of the marketing principles. The basic objective of this course is to investigate the marketing issues in a market perspective. Theories or issues related to marketing or global marketing will be presented and discussed. This course is intended to provide students with an understanding of marketing concepts. Emphasis will also be directed toward implications.
Course Objectives: This course covers the concepts and topics related to marketing function and management, the qualitative and quantitative aspects of marketing management. Examples to basic topics covered are: Marketing organizations and organizing marketing activities, sales analysis, understanding marketing strategies, marketing mix, marketing environment, behavioral factors, performance criteria, segmentation, marketing plan, and various marketing subjects. A glossary of marketing is developed by all of the students and small individual research exercise by each student leads to a big project
COURSE OUTLINE
Week Topics
1 Definition of Marketing
2 Contrasting of Selling and Marketing Concepts
3 The Marketing Environment and Managing Marketing Information
4 Consumer and Business Buyer Behavior
5 Marketing Strategy
6 Segmentation, Targeting and Positioning
7 Mid-Term Week
8 New Product Strategy and Shaping the Offering
9 Pricing Strategies and Steps
10 Distribution and Logistics. Retailing and Wholesaling
11 Integrated Marketing Communications
12 Involving Customers Through Communication
13 Marketing in 21st Century
Prerequisite(s):
Textbook: Philip Kotler & Gary Armstrong, 'Principles of Marketing' Pearson Prentice Hill, 16th Edition.
Other References:
Laboratory Work: N/A
Computer Usage: N/A
Others: No
COURSE LEARNING OUTCOMES
1 Understanding marketing principles and process
2 Determination of market and knowing of the rivals conditions
3 Learning to start to write down a marketing strategy
4 Understanding difference of sales and marketing
5 Understanding of the meaning of main marketing concepts
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
COURSE EVALUATION METHOD
Method Quantity Percentage
Midterm Exam(s)
1
20
Presentation
1
20
Quiz
1
10
Final Exam
1
30
Other
1
20
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 3 16 48
Hours for off-the-classroom study (Pre-study, practice) 1 70 70
Mid-terms 0
Assignments
Final examination 0
Other 1 7 7
Total Work Load:
125
Total Work Load/25(h):
5
ECTS Credit of the Course:
5