COURSE INFORMATION
Course Title: SMALL BUSINESS MANAGEMENT AND ENTREPRENERSHIP
Code Course Type Regular Semester Lecture Recit. Lab Credits ECTS
BUS 423 B 1 - - - 3 6
Lecturer and Office Hours: Alba Kruja
Teaching Assistant(s) and Office Hours: -
Language: English
Compulsory/Elective: Compulsory
Classroom and Meeting Time: N/A
Course Description: Management and Entrepreneurship: This integrative general management course is designed to communicate the academic principles of business management applicable to solving of problems of small and medium size businesses and assist in their development. This course will provide a background in the forms of business, the development of business plans and systems integration, venture capital, accounting, procurement, promotion, financing, distribution and negotiations for initial organization, and operation and expansion of the firm.
Course Objectives: To expand the concepts of entrepreneurship, innovation, and to the new venture foundation process. It enables students to explore an idea and investigate whether it can be turned into a viable business opportunity and into a business plan.
COURSE OUTLINE
Week Topics
1 Introduction to Entrepreneurship & Overview of Course Syllabus
2 Recognizing Opportunities & Generating Ideas
3 Feasibility Analysis
4 Writing a Business Plan
5 Industry & Competitor Analysis
6 Developing an Effective Business Model
7 Developing the Marketing Plan
8 Midterm
9 Preparing the Proper Ethical -Legal Foundation & Building a Venture Team
10 Operations Plan & Product Design & Development Plan
11 Assessing a New Venture`s Financial Strength & Viability
12 Getting Financing or Funding
13 Presenting the Plan with Confidence
14 Project Presentations
Prerequisite(s): No
Textbook: Barringer B., Ireland R., Entrepreneurship: Successfully Launching New Ventures, 4th Edition, Pearson
Other References: Barringer B., Preparing Effective Business Plans: An Entrepreneurial Approach, 2nd Edition, Pearson
Laboratory Work: N/A
Computer Usage: N/A
Others: No
COURSE LEARNING OUTCOMES
1 Understand the process of entrepreneurship and ways to manage it;
2 Understand the importance of strategic management to a small business. Become familiar with the process of developing a strategic plan;
3 Identify the many ways in which entrepreneurship manifests itself, including start-up contexts, corporate contexts, social contexts, public sector contexts, and others;
4 Discuss about processes/tools that can be used to investigate the feasibility of ideas and distinguish between ideas and entrepreneurial opportunities;
5 Prepare a comprehensive and effective marketing plan accompanied by a detailed financial operating projection of the new venture;
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
COURSE EVALUATION METHOD
Method Quantity Percentage
Midterm Exam(s)
1
20
Project
1
60
Final Exam
1
20
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 12 12
Assignments
Final examination 1 12 12
Other 1 30 30
Total Work Load:
150
Total Work Load/25(h):
6
ECTS Credit of the Course:
6