COURSE INFORMATION
Course Title: INTERNATIONAL BUSINESS
Code Course Type Regular Semester Lecture Recit. Lab Credits ECTS
BUS 451 B 1 - - - 3 6
Lecturer and Office Hours: Agon Feri
Teaching Assistant(s) and Office Hours: -
Language: English
Compulsory/Elective: Elective
Classroom and Meeting Time: N/A
Course Description: This course tries to enhance students' knowledge in international business affairs and in formulating strategies for international business operations of a firm. The first part of the course is about the conceptual developments in international marketing, globalization attempts, and the importance of marketing research for international marketing. The second part concentrates on the developments in the world economy, politics and culture; emphasizing the marketing implications of these international environmental developments for the Albanian firms. The third part deals with the formulation of the marketing programs with respect to the marketing mix elements within the international context. The last part of the course covers the export procedures, mechanics, and export promotion measures in Albania, as well as the future developments in international marketing.
Course Objectives: The course objectives include (1) Understanding the key concepts of international business, international trade and Investment (2) Understand organizational participants involved in international business (3) Examine political systems, legal framework, and cultural diversification that impact international business (4) Critical analysis of risks, challenges and obstacles of international business (5) Examine the international monetary system.
COURSE OUTLINE
Week Topics
1 Syllabus Review, Introduction - Key Concepts in International Business, International Trade and Investment
2 Dimensions of Market Globalization
3 Theories of International Trade and Investment
4 The Instruments of Trade Policy
5 The Cultural Environment of International Business
6 Political Systems and Legal Framework in International Business
7 Midterm - Project Presentations
8 International Macroeconomic Policy (Monetary and Financial Environment)
9 The Global Capital Market: Performance and Policy Problems
10 Global Strategy and Opportunity Assessment
11 International Trade in Developing Countries: Growth, crises, and Reform
12 Licensing, Franchising, and other Contractual Strategies
13 Marketing in the Global Firm
14 Final Examination
Prerequisite(s): N/A
Textbook: International Business: Strategy, Management, and the New Realities. (S. Tamer Cavusgil, Gary Knight, John R. Riesenberger.) International Economics: Theory & Policy (Krugman, Obstfeld)
Other References: Economics and Business Journals; The Economist; Financial Times, The Guardian, Case Studies
Laboratory Work: N/A
Computer Usage: N/A
Others: No
COURSE LEARNING OUTCOMES
1 Understand the fundamental strategies of international business
2 Understand the legal, cultural, geopolitical factors and economics involved in international business
3 Understand participants of international organizations and globalization
4 Understand the opportunities and challenges of international business environment
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
COURSE EVALUATION METHOD
Method Quantity Percentage
Term Paper
1
40
Final Exam
1
50
Attendance
10
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 15 15
Assignments
Final examination 1 30 30
Other 1 25 25
Total Work Load:
150
Total Work Load/25(h):
6
ECTS Credit of the Course:
6