COURSE INFORMATION
Course Title: STRATEGIC ANALYSES ON BUSINESS
Code Course Type Regular Semester Lecture Recit. Lab Credits ECTS
BUS 414 B 2 - - - 3 6
Lecturer and Office Hours: Alba Kruja
Teaching Assistant(s) and Office Hours: -
Language: English
Compulsory/Elective: Elective
Classroom and Meeting Time: N/A
Course Description: Strategic Analyses on Business: In today’s world corporations are finding themselves in the process of a global transformation: Mergers, acquisitions, and downsizing are common in everywhere; through privatization enterprises are taking on the functions of government; international boundaries are fading as the corporations are taking a more global perspective. So Strategic Management takes a panoramic view of this corporate terrain and an attempt to show how large and small firms can be more effective and efficient not only in today’s world, but in tomorrow’s as well.
Course Objectives: A strategic analysis for a business is one of the most basic and useful tools for strategic business planning. This is a highly interactive, seminar-style course, which integrates content from foundation courses such as economics, human resource management, marketing, operations management, accounting, and finance with the development of analytical, communication, and teamwork skills. This course objectives are: To sharpen critical thinking skills & independent problem-solving techniques relevant to the analysis of business problems and the generation of feasible strategic solutions. To synthesize and apply management knowledge along with the skills that enable managers to solve problems at work autonomously. To experience strategy development, implementation, and organizational control through group interaction. To gain understanding of the impact of internal factors on business. To gain an understanding of the impact of external factors, both local and global, on business.
COURSE OUTLINE
Week Topics
1 Introduction to Course & Overview of Syllabus
2 Strategy Concept
3 Strategy Analysis Tools I
4 Strategy Analysis Tools II
5 Strategy Analysis Tools III
6 Strategy Analysis Tools IV
7 Strategies in Action
8 Strategy Analysis & Choice
9 Midterm Exam
10 Strategy Review & Evaluation
11 Strategy Review & Evaluation
12 Preparing & Presenting Business Strategy Analysis Project
13 Project Presentations
14 Project Presentations
Prerequisite(s): -
Textbook: Grant, R. M. (2016). Contemporary Strategy Analysis: Text and cases (9th ed.). Edison, NJ: Wiley
Other References: Lumpkin, G. T., Katz, J. A. (2007). Entrepreneurial Strategic Processes, Elsevier David, F. R. (2013). Strategic Management: Concept & Cases. Pearson
Laboratory Work: N/A
Computer Usage: N/A
Others: No
COURSE LEARNING OUTCOMES
1 Generate effective solutions to problems of organizational performance;
2 Independently assess and/or predict business performance based on the detailed analysis of a specific problem case or company;
3 Correctly apply concepts, theories and tools in Strategy Analysis;
4 Evaluate organizational strategies, structures, and strategy implementation;
5 Prepare and present a Business Strategy Analysis Project
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
COURSE EVALUATION METHOD
Method Quantity Percentage
Midterm Exam(s)
1
20
Project
1
80
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignments
Final examination 1 10 10
Other 1 50 50
Total Work Load:
150
Total Work Load/25(h):
6
ECTS Credit of the Course:
6