COURSE INFORMATION
Course Title: POLITICAL COMMUNICATION
Code Course Type Regular Semester Lecture Recit. Lab Credits ECTS
PIR 102 B 2 - - - 3 5
Lecturer and Office Hours: Jubjana Vila
Teaching Assistant(s) and Office Hours: -
Language: English
Compulsory/Elective: Compulsory
Classroom and Meeting Time: E- 311
Course Description: -
Course Objectives: The aim of this course is to teach students the theory and practice of political communication as a crucial mean of connecting the state with the people. It focuses on the relationships that exist between politics, the media and the public as crucial actors in contemporary democracies. The course aims to cover the main methods of political communication and teach students how to use them effectively and efficiently. The whole course is built upon the core question of who says what to whom via which channels with what effects?
COURSE OUTLINE
Week Topics
1 Introduction
2 Politics, Media and Democracy
3 News and News Values
4 Media Effects: Agenda Setting, Framing, and Priming
5 Party Political Communication I: Campaigning
6 Party Political Communication I: Marketing and Advertising
7 Rhetoric and Public Speech
8 Public-sphere and Public Relations
9 Midterm
10 Pressure Groups and Politics
11 Social Media and Politics
12 Fahrenheit 9/11 Documentary
13 Students Projects
14 Students Projects
Prerequisite(s):
Textbook: McNair, B. (2011), An Introduction to Political Communication (5th edition). London ; New York: Routledge.
Other References:
Laboratory Work:
Computer Usage:
Others: No
COURSE LEARNING OUTCOMES
1 To learn about the main actors in a society and how each produce political communication.
2 To learn about the complex business of political communication not only as an academic study but also in the way it is practiced.
3 To understand the role of media in a democratic society as the communicator of political views and as a watchdog for political actors.
4 To have a clear understanding of the most effective methods of political communication.
5 To perceive the role of contextual issues in constructing communication.
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
COURSE EVALUATION METHOD
Method Quantity Percentage
Homework
2
7.5
Midterm Exam(s)
1
30
Project
1
15
Final Exam
1
30
Attendance
10
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 24 24
Assignments
Final examination 1 21 21
Other 0
Total Work Load:
125
Total Work Load/25(h):
5
ECTS Credit of the Course:
5