Academic staff member responsible for the design of the course syllabus
(name, surname, academic title/scientific degree, email address and signature)
|
NA
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Lecturer (name, surname, academic title/scientific degree, email address
and signature) and Office Hours:
|
Besjon Zenelaj
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Second Lecturer(s) (name, surname, academic title/scientific degree, email
address and signature) and Office Hours:
|
NA
|
Teaching Assistant(s) and Office Hours: |
NA
|
Language: |
English
|
Compulsory/Elective: |
Elective
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Classroom and Meeting Time: |
E-110, Friday 09:30
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Course Description: |
Consumer Behavior: This course aims to familiarize the students with (1) how and why people buy and use products and services; (2) how to conduct consumer research; (3) what types of internal and external factors are influential in consumer decision making process for understanding and affecting consumer behavior.
|
Course Objectives: |
The course introduces a wide range of behavioral concepts, and explores the strategic implications of customer behavior for marketers. The course challenges students to explore the realities and implications of buyer behavior in traditional and e-commerce markets. Key to the course is demonstrating how an understanding of buyer behavior can help to improve strategic decision making.
|
Week |
Topics |
1 |
Definition of Consumer Behavior |
2 |
Consumers as Individuals: Perception, Learning and Memory |
3 |
Consumers as Individuals: Motivation, values and involvement |
4 |
Consumers as Individuals: Attitudes, Attitude change and interactive communications |
5 |
Consumers as Individuals:The self (Perspective on the self) |
6 |
Consumers as decision makers |
7 |
Group Influence and Opinion Leadeship |
8 |
Mid-Term exam |
9 |
European family structures and household decision-making |
10 |
A portrait of a consumer: Income, social class, age, subcultures |
11 |
Cultural Influences on Consumer Behavior |
12 |
Global Consumer Culture |
13 |
New Trends in Consumer Behavior |
14 |
Summary |
No |
Program Competencies |
Cont. |
Bachelor in Banking and Finance (3 years) Program |
1 |
The students are gained the ability to look at the problems of daily life from a broader perspective. They gain the needed skills not only to understand economic problems in banking and finance but also to construct a model and defend in meaningful way. |
5 |
2 |
They have knowledge about the finance and banking. |
1 |
3 |
They have knowledge about the money and banking. |
1 |
4 |
They have knowledge about the international finance and banking. |
1 |
5 |
They have ability to use mathematical and statistical methods in banking and finance. |
1 |
6 |
They know how to use computer programs in both daily office usage and statistical data evaluations in banking and finance department. |
3 |
7 |
They have necessary banking and finance skills that needed in private and public sector. |
1 |
8 |
They are intended to be specialist in one of departmental fields that they choose from the list of general economics, finance economics, public finance, corporate finance, finance management, international finance markets and institutions, banking and central banking, international finance and banking, money and banking, international trade and banking. |
2 |
9 |
They have ability to utilize fundamental economic theories and tools to solve economic problems in banking and finance. |
2 |
10 |
They are aware of the fact that banking and finance is a social science and they respect the social perspectives and social values of the society’s ethics. |
4 |