COURSE INFORMATION Course Title: INTERNATIONAL MARKETING AND MANAGEMENT OF MULTINATIONAL ENTERPRISES

Code	Course Type	Regular Semester	Theory	Practice	Lab	Credits	ECTS
BUS 352	B	6	3	0	0	3	6

Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature)	NA
Main Course Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	Prof.Dr. Osman Nuri Aras oaras@epoka.edu.al , Tuesday 10.00 - 12.00, Wednesday 14.00 - 15.00
Second Course Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	NA
Language:	English
Compulsory/Elective:	Elective
Study program: (the study for which this course is offered)	Bachelor in Banking and Finance (3 years)
Classroom and Meeting Time:	E-
Teaching Assistant(s) and Office Hours:	NA
Code of Ethics:	Code of Ethics of EPOKA University Regulation of EPOKA University "On Student Discipline"
Attendance Requirement:	75%
Course Description:	Analysis of opportunities, distinctive characteristics, and emerging trends in foreign markets, including exploration of alternative methods and strategies for entering foreign markets; organizational planning and control; impact of social, cultural, economic, and political differences; and problems of adapting American marketing concepts and methods. This is accomplished through real life planning and implementation of an international marketing plan designed to market a product or service in a foreign country or countries.
Course Objectives:	By the end of the course, students will be able to: 1. Understand the scope and challenges of international marketing. 2. Analyze global economic environments and their impact on marketing strategies. 3. Appreciate the importance of cultural sensitivity in global marketing. 4. Conduct international market research and apply findings to marketing strategies. 5. Develop comprehensive international marketing plans.

BASIC CONCEPTS OF THE COURSE

1	International Market Research
2	International Market Entry Strategies
3	Product Decisions
4	Services Decisions
5	International Distribution Strategies
6	Global Pricing Strategies
7	Global Promotion
8	Global Communication

COURSE OUTLINE

Week	Topics
1	Syllabus Review & Introduction to International Marketing and Management of Multinational Enterprises
2	Global Economic and Business Environment
3	Cultural and Social Environment of Global Markets
4	International Market Research + Case Study Quiz 1
5	International Market Entry Strategies (1)
6	International Market Entry Strategies (2) + Case Study Quiz 2
7	Product and Services Decisions
8	Midterm Exam
9	International Distribution Strategies
10	Global Pricing Strategies
11	Global Promotion and Communication + Case Study Quiz 3
12	Digital Marketing in the Global Context
13	Ethical Issues in International Marketing + Case Study Quiz 4
14	Final Review (Developing an International Marketing Plan)

Prerequisite(s):	N/A
Textbook(s):	Cateora, P., Gilly, M., Graham, J. & Money, R. B. (Latest Edition). International Marketing. McGraw-Hill Education.
Additional Literature:	- Hollensen, S. (Latest Edition). Global Marketing. Pearson. - Keegan, W. J., & Green, M. C. (Latest Edition). Global Marketing. Pearson.
Laboratory Work:	N/A
Computer Usage:	N/A
Others:	No

COURSE LEARNING OUTCOMES

1	To understand the scope and challenges of international marketing.
2	To analyze global economic environments and their impact on marketing strategies.
3	To appreciate the importance of cultural sensitivity in global marketing.
4	To conduct international market research and apply findings to marketing strategies.
5	To develop comprehensive international marketing plans.

COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES (Blank : no contribution, 1: least contribution ... 5: highest contribution)

No	Program Competencies	Cont.
Bachelor in Banking and Finance (3 years) Program

COURSE EVALUATION METHOD

Method	Quantity	Percentage
Midterm Exam(s)	1	20
Case Study	4	10
Final Exam	1	40
	Total Percent:	100%

ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)

Activities	Quantity	Duration(Hours)	Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours)	16	3	48
Hours for off-the-classroom study (Pre-study, practice)	16	4	64
Mid-terms	1	3	3
Assignments			0
Final examination	1	3	3
Other	4	8	32
Total Work Load:			150
Total Work Load/25(h):			6
ECTS Credit of the Course:			6

CONCLUDING REMARKS BY THE COURSE LECTURER

Attendance is mandatory. Students are expected to complete all readings and assignments by the specified deadlines. Participation in class discussions and group projects is crucial for a comprehensive understanding of course material.