COURSE INFORMATION
Course Title: STRATEGIC MANAGEMENT
Code Course Type Regular Semester Theory Practice Lab Credits ECTS
BUS 803 B 1 3 0 0 3 10
Lecturer and Office Hours: Teoman Duman Monday 9.30 - 12.00
Second Lecturer(s): NA
Teaching Assistant(s) and Office Hours: NA
Language: English
Compulsory/Elective: Elective
Classroom and Meeting Time: Monday 13.00 - 15.00
Course Description: This course is designed to learn the fundamentals and advanced issues of how to manage organizations strategically. Strategic management of organizations is a complex undertaking which starts with the central question: why are some firms more profitable than others? The course will require students to examine this question by integrating knowledge from prior business courses, while simultaneously learning and applying new strategic management concepts, principles, frameworks and methodologies.
Course Objectives: This course is designed to cover strategic management concepts in travel and tourism. Albania as a developing tourism destination will be analyzed as a case of destination strategic management.
COURSE OUTLINE
Week Topics
1 Chapter 1 - Strategy and strategic objectives for tourism, hospitality and event organizations; Chapter 2 - Introduction to strategy for tourism, hospitality and events
2 Chapter 3 - Tourism, hospitality and event organizations: the operational context: competencies, resources and competitive advantage
3 Chapter 4 - Tourism, hospitality and event organizations: the human resources context
4 Chapter 5 - Tourism, hospitality and event organizations: the financial context
5 Chapter 6 - Tourism, hospitality and event organizations: the products and markets context
6 Chapter 7 - The external environment for tourism, hospitality and event organizations: the macro context
7 Chapter 8 - The external environment for tourism, hospitality and event organizations: the micro context
8 Chapter 9 - SWOT analysis for tourism, hospitality and event organizations
9 Chapter 10 - Competitive strategy and strategic direction for tourism, hospitality and event organizations
10 Chapter 11 - Strategic methods for tourism, hospitality and event organizations
11 Chapter 12 - Strategic evaluation and selection for tourism, hospitality and event organizations
12 Chapter 13 - Strategic implementation for tourism, hospitality and events
13 Chapter 14 - International and global strategies for tourism, hospitality and events
14 Chapter 15 - Strategy and tourism, hospitality and event organizations: theory and practice
Prerequisite(s): BUS 426 Strategic Management
Textbook: Evans, N. Campbell D. and Stonehouse, G. (2015). Strategic Management for Tourism, Hospitality and Events. Routledge: New York, NY. Moutinho, L. (2011). Strategic Management in Tourism. 2nd Ed. Oxfordshire, UK: Cab International
Other References:
Laboratory Work:
Computer Usage: MS Office
Others: No
COURSE LEARNING OUTCOMES
1 Understanding strategic management concepts for travel and tourism
2 Comprehending destination management strategies
3 Developing an understanding of destination communication strategies
4 Evaluating the role of internal and external environmental factors in managing destinations
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
PhD ECO BAF Program
COURSE EVALUATION METHOD
Method Quantity Percentage
Presentation
1
10
Case Study
1
15
Term Paper
1
40
Final Exam
1
30
Attendance
5
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 15 3 45
Hours for off-the-classroom study (Pre-study, practice) 15 8 120
Mid-terms 0
Assignments 2 40 80
Final examination 1 5 5
Other 0
Total Work Load:
250
Total Work Load/25(h):
10
ECTS Credit of the Course:
10