COURSE INFORMATION
Course Title: RESEARCH TECHNIQUES IN BUSINESS ADMINISTRATION
Code Course Type Regular Semester Theory Practice Lab Credits ECTS
BUS 811 B 1 3 0 0 3 10
Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature) NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours: Xhimi Hysa
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours: NA
Teaching Assistant(s) and Office Hours: NA
Language: English
Compulsory/Elective: Compulsory
Classroom and Meeting Time:
Course Description: This course is composed of a content that transmits the most advanced methods of conducting a qualitative and quantitative research in order to conduct a significant, reliable, credible and comprehensive inquiry. It provides an overview of the important concepts of research design, data collection, statistical and interpretative analysis. An inclusive and collaborative process will be conducted during this course in order for the students to be able to analyze critical aspects of the actual dynamic environment through professional integrity and expertise. The course offers also a systems perspective by developing the students’ cycle of cognitive resources, capabilities, and competencies through circular positive feedback loops.
Course Objectives: The aim of this course is to help students achieve the appropriate professional level of understanding, knowledge and commitment while applying various research methods into their prospective projects. This course enriches deeply students’ abilities and skills to deal with a systematic data analysis through developed techniques and programs, and therefore to make them work more efficiently and effectively in regards to methodologies, methods, techniques, and instruments.
COURSE OUTLINE
Week Topics
1 The nature of Research Conducting
2 Developed Research Techniques and Design
3 Methodologies
4 Literature Review & Conceptual Models
5 Qualitative Research
6 Quantitative Research
7 Sampling Concepts
8 Article Discussion
9 Typologies, Indexes and Scales
10 Qualitative Data Analysis
11 Quantitative Data Analysis
12 Paradigms, Methods, and Ethics of Qualitative Field Research
13 Paradigms, Methods, and Ethics of Quantitative Field Research
14 Article Discussion
Prerequisite(s):
Textbook: Jonker, J., Pennink, B. (2010). The Essence of Research Methodology: A Concise Guide for Master and PhD Students in Management Science. Heidelberg: Springer-Verlag.
Other References: Creswell, J.H. (2009). Research Design: Qualitative, quantitative, and mixed methods approaches, 3rd Ed. California: Sage Publications. Zikmund, W.G., Babin, B.J., Carr, J.C., & Griffin, M. (2009). Business Research Methods, 8th Ed. Ohio: Cengage Learning. Yin, R.K. (2009). Case study research design and methods. 4th Ed. Thousand Oaks, CA: Sage publications. Popper, K. (2005). The Logic of Scientific Discovery. USA: Taylor & Francis e-Library. Weber, M. (1949). The methodology of the social sciences. Glencoe, Illinois: The Free Press. Campbell, D.T., Stanley, J.C. (1963). Experimental and Quasi-Experimental Designs for Research. Chicago: Rand McNally. Osgood, C.E. (1952). “The nature and measurement of meaning”. Psychological Bulletin, 49, pp. 197-237. Tversky, A., Kahneman, D. (1981). “The framing of decisions and the psychology of choice”. Science, 211, pp. 453-458.
Laboratory Work:
Computer Usage:
Others: No
COURSE LEARNING OUTCOMES
1 To provide a solid empirical, theoretical and normative foundation for understanding the process of conducting a research.
2 To enhance students’ knowledge and competence to deal with a variety of models in their own profession or field of research.
3 To increase the awareness of students and guide them on following a data gathering and interpretation model that respects the ethical, legal and social implications of behavior.
4 To prepare students to create their own PhD thesis proposal
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
Doctorate (PhD) in Business Administration Program
1 The students are expected to gain the skills of understanding, analyzing, explaining and using the fundamental concepts of Business Administration. 5
2 Skills of understanding the requirements for designing a business unit or environment. 5
3 They gain knowledge about management and organization. 5
4 They gain knowledge about marketing and production. 1
5 They gain knowledge about accounting and finance. 1
6 They learn how to benefit from mathematical and statistical methods used in business management. 4
7 Learning the communication skills by acquiring the professional terminology of business administration. 4
8 Learning and adopting the ethical, social and legal (laws and regulations) responsibilities needed in the field of business administration and management. 1
9 Ability to effectively use technological devices (IT systems) and modern techniques in managing a business environment successfully. 4
10 Gain the theoretical knowledge of both classical and modern theories necessary to manage a business. 3
11 Acquiring an open minded-attitude through continuous learning and practice and participation. 4
COURSE EVALUATION METHOD
Method Quantity Percentage
Project
1
100
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 5 80
Mid-terms 0
Assignments 0
Final examination 0
Other 1 138 138
Total Work Load:
250
Total Work Load/25(h):
10
ECTS Credit of the Course:
10