COURSE INFORMATION
Course Title: INTRODUCTION TO BUSINESS
Code Course Type Regular Semester Theory Practice Lab Credits ECTS
BUS 103 B 1 3 0 0 3 5
Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature) NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours: Besjon Zenelaj
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours: NA
Teaching Assistant(s) and Office Hours: NA
Language: English
Compulsory/Elective: Elective
Classroom and Meeting Time:
Course Description: Introduction to Business is a course that offers essential information related to the business landscape and business functions (Operations & Production, Marketing, Finance & Accounting, Human Resourced Management, IT). The course has been designed in such a way that it provides to the students the updated information on the business reality which changes very rapidly. At the same time, it provides the necessary information for more advanced courses related to the aforementioned business functions. Through real life examples and case studies, both national and international; the content of this course has been aligned with the contemporary developments in the field of business, and aims to provide the basics for the understanding of business organizations and people who operate them.
Course Objectives: Introduction to Business: This course presents a balanced view of business; the strengths, weaknesses, successes, failures, problems, and challenges. It provides students a base for more advanced courses. The objective of this course is to provide students a clear and complete description of the concepts underlying business and illustrate the dynamism and liveliness of business organizations and people who operate them with real life exam
COURSE OUTLINE
Week Topics
1 Introduction and Syllabus Review.c
2 Introduction to Business
3 Forming a Business Unit and Business in a Global Market
4 Management in Global Context
5 Leadership and Management
6 Human Resource Management in Business
7 Human Resource Performance Appraisal
8 Finance in Business
9 MIDTERM
10 Accounting and Financing in Business
11 Operations Management in Business
12 Marketing Management in Business
13 Consumer Behavior
14 General Overview
Prerequisite(s): -
Textbook: Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh. —Eleventh edition.-- ISBN 978-0-07-802316-3
Other References:
Laboratory Work: -
Computer Usage: Yes
Others: No
COURSE LEARNING OUTCOMES
1 Business in a Global Environment: Blending People, Technology, and Ethical Behavior
2 Business ethics & Social Responsibility and Economic Challenges Faced by Businesses
3 Competing in Global Markets
4 Options for Organizing Small &Large Businesses
5 Electronic Commerce: Strategies for Business Success in the Relationship Era and the Entrepreneurship Alternative
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
Bachelor in Electronics and Digital Communication Engineering (3 years) Program
1 Engineering graduates with sufficient theoretical and practical background for a successful profession and with application skills of fundamental scientific knowledge in the engineering practice.
2 Engineering graduates with skills and professional background in describing, formulating, modeling and analyzing the engineering problem, with a consideration for appropriate analytical solutions in all necessary situations
3 Engineering graduates with the necessary technical, academic and practical knowledge and application confidence in the design and assessment of machines or mechanical systems or industrial processes with considerations of productivity, feasibility and environmental and social aspects.
4 Engineering graduates with the practice of selecting and using appropriate technical and engineering tools in engineering problems, and ability of effective usage of information science technologies.
5 Ability of designing and conducting experiments, conduction data acquisition and analysis and making conclusions.
6 Ability of identifying the potential resources for information or knowledge regarding a given engineering issue.
7 The abilities and performance to participate multi-disciplinary groups together with the effective oral and official communication skills and personal confidence.
8 Ability for effective oral and official communication skills in foreign language.
9 Engineering graduates with motivation to life-long learning and having known significance of continuous education beyond undergraduate studies for science and technology.
10 Engineering graduates with well-structured responsibilities in profession and ethics.
11 Engineering graduates who are aware of the importance of safety and healthiness in the project management, workshop environment as well as related legal issues.
12 Consciousness for the results and effects of engineering solutions on the society and universe, awareness for the developmental considerations with contemporary problems of humanity.
COURSE EVALUATION METHOD
Method Quantity Percentage
Midterm Exam(s)
1
35
Final Exam
1
45
Attendance
20
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 14 14
Assignments - - 0
Final examination 1 15 15
Other 0
Total Work Load:
125
Total Work Load/25(h):
5
ECTS Credit of the Course:
5