EPOKA UNIVERSITY
FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
DEPARTMENT OF BUSINESS ADMINISTRATION
COURSE SYLLABUS
COURSE INFORMATIONCourse Title: STRATEGIC MANAGEMENT |
| Code | Course Type | Regular Semester | Theory | Practice | Lab | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| BUS 803 | B | 1 | 3 | 0 | 0 | 3 | 10 |
| Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature) | NA |
| Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours: | Teoman Duman , Monday 9.30 - 12.00 |
| Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours: | NA |
| Teaching Assistant(s) and Office Hours: | NA |
| Language: | English |
| Compulsory/Elective: | Elective |
| Classroom and Meeting Time: | Monday 13.00 - 15.00 |
| Course Description: | This course is designed to learn the fundamentals and advanced issues of how to manage organizations strategically. Strategic management of organizations is a complex undertaking which starts with the central question: why are some firms more profitable than others? The course will require students to examine this question by integrating knowledge from prior business courses, while simultaneously learning and applying new strategic management concepts, principles, frameworks and methodologies. |
| Course Objectives: | This course is designed to cover strategic management concepts in travel and tourism. Albania as a developing tourism destination will be analyzed as a case of destination strategic management. |
|
COURSE OUTLINE
|
| Week | Topics |
| 1 | Chapter 1 - Strategy and strategic objectives for tourism, hospitality and event organizations; Chapter 2 - Introduction to strategy for tourism, hospitality and events |
| 2 | Chapter 3 - Tourism, hospitality and event organizations: the operational context: competencies, resources and competitive advantage |
| 3 | Chapter 4 - Tourism, hospitality and event organizations: the human resources context |
| 4 | Chapter 5 - Tourism, hospitality and event organizations: the financial context |
| 5 | Chapter 6 - Tourism, hospitality and event organizations: the products and markets context |
| 6 | Chapter 7 - The external environment for tourism, hospitality and event organizations: the macro context |
| 7 | Chapter 8 - The external environment for tourism, hospitality and event organizations: the micro context |
| 8 | Chapter 9 - SWOT analysis for tourism, hospitality and event organizations |
| 9 | Chapter 10 - Competitive strategy and strategic direction for tourism, hospitality and event organizations |
| 10 | Chapter 11 - Strategic methods for tourism, hospitality and event organizations |
| 11 | Chapter 12 - Strategic evaluation and selection for tourism, hospitality and event organizations |
| 12 | Chapter 13 - Strategic implementation for tourism, hospitality and events |
| 13 | Chapter 14 - International and global strategies for tourism, hospitality and events |
| 14 | Chapter 15 - Strategy and tourism, hospitality and event organizations: theory and practice |
| Prerequisite(s): | BUS 426 Strategic Management |
| Textbook: | Evans, N. Campbell D. and Stonehouse, G. (2015). Strategic Management for Tourism, Hospitality and Events. Routledge: New York, NY. Moutinho, L. (2011). Strategic Management in Tourism. 2nd Ed. Oxfordshire, UK: Cab International |
| Other References: | |
| Laboratory Work: | |
| Computer Usage: | MS Office |
| Others: | No |
|
COURSE LEARNING OUTCOMES
|
| 1 | Understanding strategic management concepts for travel and tourism |
| 2 | Comprehending destination management strategies |
| 3 | Developing an understanding of destination communication strategies |
| 4 | Evaluating the role of internal and external environmental factors in managing destinations |
|
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution) |
| No | Program Competencies | Cont. |
| Doctorate (PhD) in Business Administration Program | ||
| 1 | The students are expected to gain the skills of understanding, analyzing, explaining and using the fundamental concepts of Business Administration. | 5 |
| 2 | Skills of understanding the requirements for designing a business unit or environment. | 5 |
| 3 | They gain knowledge about management and organization. | 5 |
| 4 | They gain knowledge about marketing and production. | 5 |
| 5 | They gain knowledge about accounting and finance. | 5 |
| 6 | They learn how to benefit from mathematical and statistical methods used in business management. | 5 |
| 7 | Learning the communication skills by acquiring the professional terminology of business administration. | 5 |
| 8 | Learning and adopting the ethical, social and legal (laws and regulations) responsibilities needed in the field of business administration and management. | 5 |
| 9 | Ability to effectively use technological devices (IT systems) and modern techniques in managing a business environment successfully. | 5 |
| 10 | Gain the theoretical knowledge of both classical and modern theories necessary to manage a business. | 5 |
| 11 | Acquiring an open minded-attitude through continuous learning and practice and participation. | 5 |
|
COURSE EVALUATION METHOD
|
| Method | Quantity | Percentage |
| Presentation |
1
|
10
|
| Case Study |
1
|
15
|
| Term Paper |
1
|
40
|
| Final Exam |
1
|
30
|
| Attendance |
5
|
|
| Total Percent: | 100% |
|
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
|
| Activities | Quantity | Duration(Hours) | Total Workload(Hours) |
| Course Duration (Including the exam week: 16x Total course hours) | 15 | 3 | 45 |
| Hours for off-the-classroom study (Pre-study, practice) | 15 | 8 | 120 |
| Mid-terms | 0 | ||
| Assignments | 2 | 40 | 80 |
| Final examination | 1 | 5 | 5 |
| Other | 0 | ||
|
Total Work Load:
|
250 | ||
|
Total Work Load/25(h):
|
10 | ||
|
ECTS Credit of the Course:
|
10 | ||