COURSE INFORMATION Course Title: E-MARKETING

Code	Course Type	Regular Semester	Theory	Practice	Lab	Credits	ECTS
BUS 323	B	5	3	0	0	3	5

Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature)	NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	Idaver Sherifi , Thursdays 14.00 - 16.00
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	NA
Teaching Assistant(s) and Office Hours:	NA
Language:	English
Compulsory/Elective:	Elective
Classroom and Meeting Time:	Thursdays 8.45 - 12.15
Course Description:	E-Marketing: Electronic technologies used for marketing. The Internet as a commercial medium and its use in the tourism industry. Wireless and other electronic applications in tourism. Changes brought by electronic technologies to communications, promotion, distribution and consumer behavior.
Course Objectives:	This course provides a thorough understanding of the principles and practices associated with using the internet to market goods and services. It explores how the internet can be used effectively to enhance marketing activities. Students taking this class will have the ability to analyze websites and understand the complexities of marketing on the Internet. While working in teams, they will be able to prepare an effective e-Marketing Plan and deliver a quality presentation using leading edge web-based tools.

COURSE OUTLINE

Week	Topics
1	What is Marketing?
2	What is E-Marketing?
3	Understanding the internet
4	Traditional and E-Marketing
5	E-mail marketing / Mobile marketing
6	Search advertising
7	Midterm exam
8	Online advertising
9	Social media management & advertising
10	Models of advertising in E-marketing (PPC, CPM, etc)
11	Search Engine Optimization/Web analytics
12	eCommerce
13	Customer relationship management
14	Final Exams

Prerequisite(s):	None
Textbook:	STOKES, R. (2018). eMarketing. The essential guide to marketing in a digital world (8th. ed.). Retrieved from http://www.redandyellow.co.za/product/textbook- digital/
Other References:
Laboratory Work:	None
Computer Usage:	None
Others:	No

COURSE LEARNING OUTCOMES

1	Define the basic scientific and marketing research methodology concepts
2	Explain the purpose of conducting marketing research in businesses
3	Read and evaluate published marketing research reports from companies
4	Design a practical research project for a marketing problem

COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES (Blank : no contribution, 1: least contribution ... 5: highest contribution)

No	Program Competencies	Cont.
Bachelor in Economics (3 years) Program
1	Students define the fundamental problems of economics	1
2	Students describe key economic theories	1
3	Students critically discuss current developments in economics	1
4	Students appropriately use software for data analysis	1
5	Students critically contextualize the selection of an economic problem for research within scholarly literature and theory on the topic	1
6	Students apply appropriate analytical methods to address economic problems	1
7	Students use effective communication skills in a variety of academic and professional contexts	1
8	Students effectively contribute to group work	1
9	Students conduct independent research under academic supervision	1
10	Students uphold ethical values in data collection, interpretation, and dissemination	1

COURSE EVALUATION METHOD

Method	Quantity	Percentage
Midterm Exam(s)	1	30
Presentation	1	10
Project	1	10
Final Exam	1	45
Attendance		5
	Total Percent:	100%

ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)

Activities	Quantity	Duration(Hours)	Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours)	16	4	64
Hours for off-the-classroom study (Pre-study, practice)	16	1	16
Mid-terms	1	16	16
Assignments	1	12	12
Final examination	1	17	17
Other			0
Total Work Load:			125
Total Work Load/25(h):			5
ECTS Credit of the Course:			5