COURSE INFORMATION Course Title: SOCIAL MEDIA MARKETING

Code	Course Type	Regular Semester	Theory	Practice	Lab	Credits	ECTS
BUS 325	D	5	3	0	0	3	5

Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature)	NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	Teoman Duman , Fridays 9-12
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	NA
Teaching Assistant(s) and Office Hours:	NA
Language:	English
Compulsory/Elective:	Elective
Classroom and Meeting Time:	Fridays 14.30 - 17.30
Course Description:	Social Media is estimated to be critical in establishing interactive communication with customers. This course aims to provide essential information to the students on topics such as social media from the perspective of marketing communication; social media usage; and the strategic use of social media marketing. This course has been designed to provide updated information on social media marketing steps. The content of this course includes theoretical information from the literature derived from sources such as high-ranked academic journals, and books altogether with selected internet content (ex: videos, case studies). This course considers social media marketing from a strategic point of view and offers information on the past, current, and future trends. This course seeks to engage students to apply the theoretical background within a research that has as subject a certain company from a particular industry.
Course Objectives:	The course has two main objectives: One is to have students comprehend the concepts and models of social media marketing. The second is to have them gain skills of using and managing social media tools.

COURSE OUTLINE

Week	Topics
1	Course introduction; Chapter 1: The role of SMM
2	Chapter 2: Goals and strategies; Chapter 3: Identifying target audiences; Chapter 15: SMM plan
3	Chapter 4: Rules of engagement for SMM; Chapter 5: Social media platforms and social networking sites
4	Group meetings
5	Chapter 6: Microblogging; Chapter 7: Content creation and sharing: Blogging, streaming, video, podcasts, and webinars
6	Chapter 8: Video marketing; Chapter 9: Marketing on photo sharing sites
7	Midterms week
8	Chapter 10: Discussion, news, social bookmarking and Q&A sites; Chapter 11: Content marketing: Publishing articles, white papers, and e-books
9	Business practice presentations
10	Chapter 12: Mobile marketing on social networks
11	Chapter 13: Social media monitoring
12	Chapter 14: Tools for managing the SMM effort
13	Business practice presentations
14	SMM plan presentations

Prerequisite(s):
Textbook:	Barker, M. S. Barker, D. I., N. F. Bormann and K. E. Neher (2017). Social Media Marketing: A Strategic Approach, 2E. Boston, MA: Cengage Learning.
Other References:	Tuten, T. L. and Solomon, M. R. (2018). Social Media Marketing, 3E. London, U.K.: Sage Publications Ltd.
Laboratory Work:
Computer Usage:	Social Media Platforms
Others:	No

COURSE LEARNING OUTCOMES

1	Understanding the fundamental marketing theories behind SMM
2	Use SMM systems and tools for practice
3	Develop a SMM plan for a business

COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES (Blank : no contribution, 1: least contribution ... 5: highest contribution)

No	Program Competencies	Cont.
Bachelor in Economics (3 years) Program

COURSE EVALUATION METHOD

Method	Quantity	Percentage
Homework	1	20
Presentation	1	20
Term Paper	1	30
Final Exam	1	30
	Total Percent:	100%

ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)

Activities	Quantity	Duration(Hours)	Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	14	3	42
Mid-terms	1	11	11
Assignments	14	1	14
Final examination	1	2	2
Other	14	2	28
Total Work Load:			125
Total Work Load/25(h):			5
ECTS Credit of the Course:			5