COURSE INFORMATION Course Title: STRATEGIC ANALYSES ON BUSINESS

Code	Course Type	Regular Semester	Theory	Practice	Lab	Credits	ECTS
BUS 414	B	2	3	0	0	3	7.5

Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature)	NA
Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	Alba Kruja , Tuesday 13:30-15:30
Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	NA
Teaching Assistant(s) and Office Hours:	NA
Language:	English
Compulsory/Elective:	Elective
Classroom and Meeting Time:	E 212 Monday 18:00-20:45
Course Description:	In today’s world corporations are finding themselves in the process of a global transformation: Mergers, acquisitions, and downsizing are common in everywhere; through privatization enterprises are taking on the functions of government; international boundaries are fading as the corporations are taking a more global perspective. So Strategic Management takes a panoramic view of this corporate terrain and an attempt to show how large and small firms can be more effective and efficient not only in today’s world, but in tomorrow’s as well.
Course Objectives:	A strategic analysis for a business is one of the most basic and useful tools for strategic business planning. This is a highly interactive, seminar-style course, which integrates content from foundation courses such as economics, human resource management, marketing, operations management, accounting, and finance with the development of analytical, communication, and teamwork skills. This course objectives are: To sharpen critical thinking skills & independent problem-solving techniques relevant to the analysis of business problems and the generation of feasible strategic solutions. To synthesize and apply management knowledge along with the skills that enable managers to solve problems at work autonomously. To experience strategy development, implementation, and organizational control through group interaction. To gain understanding of the impact of internal factors on business. To gain an understanding of the impact of external factors, both local and global, on business.

COURSE OUTLINE

Week	Topics
1	Introduction to Course & Overview of Syllabus
2	Strategy Concept
3	Strategy Analysis Tools I
4	Strategy Analysis Tools II
5	Strategy Analysis Tools III
6	Strategy Analysis Tools IV
7	Strategies in Action
8	Midterm Exam
9	Strategy Analysis & Choice
10	Strategy Analysis & Choice
11	Strategy Review & Evaluation
12	Strategy Review & Evaluation
13	Project Presentations
14	Project Presentations

Prerequisite(s):	NA
Textbook:	Abraham, S. C. (2012). Strategic Planning: A Practical Guide for Competitive Success (2nd ed.). Emerald Grant, R. M. (2016). Contemporary Strategy Analysis: Text and cases (9th ed.). Edison, NJ: Wiley
Other References:	Lumpkin, G. T., Katz, J. A. (2007). Entrepreneurial Strategic Processes, Elsevier David, F. R. (2013). Strategic Management: Concept & Cases. Pearson
Laboratory Work:	NA
Computer Usage:	Lap-Top
Others:	No

COURSE LEARNING OUTCOMES

1	Generate effective solutions to problems of organizational performance;
2	Independently assess and/or predict business performance based on the detailed analysis of a specific problem case or company;
3	Correctly apply concepts, theories and tools in Strategy Analysis;
4	Evaluate organizational strategies, structures, and strategy implementation;
5	Prepare and present a Business Strategy Analysis Project

COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES (Blank : no contribution, 1: least contribution ... 5: highest contribution)

No	Program Competencies	Cont.
Master of Science in Economics Program

COURSE EVALUATION METHOD

Method	Quantity	Percentage
Midterm Exam(s)	1	20
Presentation	1	10
Project	1	50
Other	1	20
	Total Percent:	100%

ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)

Activities	Quantity	Duration(Hours)	Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours)	16	3	48
Hours for off-the-classroom study (Pre-study, practice)	16	3	48
Mid-terms	1	20	20
Assignments			0
Final examination	1	21.5	21.5
Other	1	50	50
Total Work Load:			187.5
Total Work Load/25(h):			7.5
ECTS Credit of the Course:			7.5