Academic staff member responsible for the design of the course syllabus
(name, surname, academic title/scientific degree, email address and signature)
|
Prof.Dr. Güngör Turan gturan@epoka.edu.al
|
Main Course Lecturer (name, surname, academic title/scientific degree, email address
and signature) and Office Hours:
|
Prof.Dr. Güngör Turan gturan@epoka.edu.al
, 16.00-18.00 PM Thursdays
|
Second Course Lecturer(s) (name, surname, academic title/scientific degree, email
address and signature) and Office Hours:
|
NA
|
Language: |
English
|
Compulsory/Elective: |
Compulsory
|
Study program: (the study for which this course is offered) |
Master of Science in Business Administration
|
Classroom and Meeting Time: |
18.00-20.45 PM on Mondays
|
Teaching Assistant(s) and Office Hours: |
NA
|
Code of Ethics: |
Code of Ethics of EPOKA University
Regulation of EPOKA University "On Student Discipline"
|
Attendance Requirement: |
%75
|
Course Description: |
The course is devoted to a detailed study of an individual research theme on an assigned theoretical or applied business problem using application of economic theory (micro and macro) and the tools of analyses of decision decision science (math economics) to examine how a company achieve its aims or objectives most efficiently. Each student prepares a paper during the semester. The student is advised by an instructor in his/her research and is expected to write regular progress reports so that specific problems and aspects of his/her work can be discussed.
|
Course Objectives: |
Learning and understanding of how to use economic theory and decision making tools in managerial cases.
|
BASIC CONCEPTS OF THE COURSE
|
1 |
management
|
2 |
decision-making
|
3 |
economics
|
4 |
statistics
|
5 |
data science
|
6 |
economic tools
|
7 |
optimization
|
8 |
consumer behavior
|
9 |
production and cost analysis
|
10 |
market structures
|
Week |
Topics |
1 |
Introduction to teaching method, implementation of the course/syllabus and summary of topics/weeks |
2 |
The nature and scope of managerial economics: managerial decision making using economics |
3 |
"The Practice of Management" by P Drucker: The Man Who Invented the Management! |
4 |
Strategic management and decision making: M Mayer case at Yahoo! |
5 |
The firm theory: S Jobs case at Apple! |
6 |
Cost minimization: The case of Amazon.com |
7 |
Competition and Concentration: The case of Google search fined by the EU |
8 |
Using macroeconomics: How business are floating in the ocean of the global economy |
9 |
Firm growth and expectations in the global markets: Mc Kinsey surveys |
10 |
Final Project presentations-1 |
11 |
Final Project presentations-2 |
12 |
Final Project presentations-3 |
13 |
Final Project presentations-4 |
14 |
Final Project presentations-5 |
1 |
Introduction to teaching method, implementation of the course/syllabus and summary of topics/weeks |
2 |
The nature and scope of managerial economics: managerial decision making |
3 |
Demand analysis: theory and cases |
4 |
Production and cost analysis: theory and cases |
5 |
Market structure and pricing-1: theory and cases |
6 |
Market structure and pricing-2: theory and cases |
7 |
Empirical comparative case study: introduction and literature review |
8 |
Empirical comparative case study: methodology |
9 |
Empirical case study: analysis and results |
10 |
Empirical case study: conclusion and recommendations |
No |
Program Competencies |
Cont. |
Master of Science in Business Administration Program |
1 |
Integrate theories from business and economics to tackle business problem |
5 |
2 |
Inspire an open minded-attitude through continuous learning and team-work. |
5 |
3 |
Demonstrate ethical, social, and legal responsibilities in organizations |
5 |
4 |
Organize and pursue scientific research projects |
5 |
5 |
Enhance persuasive communication and presentation capabilities. |
5 |
6 |
Critically evaluate contemporary research in specific business areas. |
4 |