EPOKA UNIVERSITY
FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
DEPARTMENT OF BUSINESS ADMINISTRATION
COURSE SYLLABUS
2024-2025 ACADEMIC YEAR
COURSE INFORMATIONCourse Title: INNOVATION MANAGEMENT |
| Code | Course Type | Regular Semester | Theory | Practice | Lab | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| BUS 209 | C | 3 | 3 | 0 | 0 | 3 | 5 |
| Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature) | Dr. Vilma Çekani vcekani@epoka.edu.al |
| Main Course Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours: | Dr. Vilma Çekani vcekani@epoka.edu.al , Monday to Friday 14:30 PM to 16:15 PM |
| Second Course Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours: | NA |
| Language: | English |
| Compulsory/Elective: | Elective |
| Study program: (the study for which this course is offered) | Bachelor in International Marketing and Logistics Management (3 years) |
| Classroom and Meeting Time: | 11:40 - 14:30 |
| Teaching Assistant(s) and Office Hours: | NA |
| Code of Ethics: |
Code of Ethics of EPOKA University Regulation of EPOKA University "On Student Discipline" |
| Attendance Requirement: | Mandatory |
| Course Description: | This course is focused on innovation, what it is (or not), how it appears (“search” & “select”), and how it can be managed (“implement” and “capture”). Innovation will not be restricted to creativity and new technical ideas, but also take organizational aspects into account. The course is committed to providing an opportunity to learn to use some tools and news ways of thinking which are better suited to addressing complex problems and opportunities inherent in organizations today. The course provides exercises on applying innovation related theories to specific context and phases of innovation. Furthermore, the course will introduce innovation concepts such as “open innovation”, “front end innovation”, which are important tools in today’s innovation approach by most companies. This interactive course includes several assignments and case studies, and engages the student with active participation. |
| Course Objectives: | Grasp the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • define and explain the idea management systems • understand change management: definition, scope, and relevance • Understand the Fintech and blockchain revolutions • Management of blockchain and other emerging technologies • Understanding the Role of the government in the encouraging product development or innovation in firms |
|
BASIC CONCEPTS OF THE COURSE
|
| 1 | Innovation, invention, novelty |
| 2 | Innovation Management , innovation stimulus |
| 3 | BIG DATA |
| 4 | E-MARKETS |
| 5 | AI, BLOCKCHAIN, Machine Learning, IoT |
| 6 | Product Development |
| 7 | Social Media |
| 8 | Intellectual property |
| 9 | Schumpeter innovation theory |
| 10 | Supply chain technology |
|
COURSE OUTLINE
|
| Week | Topics |
| 1 | What is Innovation? |
| 2 | Innovation Management: An Introduction |
| 3 | National Systems of Innovation and entrepreneurship |
| 4 | Managing Innovation within firms |
| 5 | Operation and process innovation |
| 6 | Managing Intellectual Property |
| 7 | Managing organizational knowledge |
| 8 | Strategic Alliances and Networks |
| 9 | Research and Development |
| 10 | Open Innovation and technology transfer |
| 11 | Business Models |
| 12 | Market adaption and technology diffusion |
| 13 | New Product Development |
| 14 | Market Research and its Influence on new product development |
| Prerequisite(s): | |
| Textbook(s): | |
| Additional Literature: | |
| Laboratory Work: | - |
| Computer Usage: | - |
| Others: | No |
|
COURSE LEARNING OUTCOMES
|
| 1 | What is Innovation? - to understand the basics of what is innovation and how it is perceived |
| 2 | Innovation Management: An Introduction - what is innovation management and how it can help the firms to increase efficiency |
| 3 | National Systems of Innovation and entrepreneurship - How the government encourage innovation |
| 4 | Managing Innovation within firms - how do firs manage innovation and its drawbacks |
| 5 | Operation and process innovation - understanding how the process innovation it is made and its steps |
| 6 | Managing Intellectual Property - what type of intellectual property existed and how they have changed overtime and whats their relationship with innovation |
| 7 | Managing organizational knowledge - the importance of organizational knowledge and how companies manage their knowledge by putting it into practice when it comes to product development |
| 8 | Strategic Alliances and Networks - importance of collaboration and how companies decide on how to make this collaboration ( Open Innovation), along with that IoT is an added value to companies |
| 9 | Research and Development - The most important department in the company as it decides on the product and service that it will be entering in the market. |
| 10 | Open Innovation and technology transfer - the importance of open innovation and the technology when it is applied to open innovations cases. |
|
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution) |
| No | Program Competencies | Cont. |
| Bachelor in International Marketing and Logistics Management (3 years) Program | ||
| 1 | Identify activities, tasks, and skills in management, marketing, accounting, finance, and economics. | 4 |
| 2 | Apply key theories to practical problems within the global business context. | 5 |
| 3 | Demonstrate ethical, social, and legal responsibilities in organizations. | 5 |
| 4 | Develop an open minded-attitude through continuous learning and team-work. | 5 |
| 5 | Use technology to enable business growth and sustainability. | 4 |
| 6 | Synthesize creativity needed for marketing notion with scientific method and numerical skills, for achieving business sustainability. | 5 |
| 7 | Apply the concepts and structures of modern marketing in global context at private and public sectors. | 4 |
| 8 | Integrate the management of logistics, supply chain and in total operations with corporate goals and strategies. | 5 |
|
COURSE EVALUATION METHOD
|
| Method | Quantity | Percentage |
| Homework |
0
|
0
|
| Midterm Exam(s) |
1
|
25
|
| Presentation |
1
|
10
|
| Project |
1
|
20
|
| Quiz |
0
|
0
|
| Laboratory |
0
|
0
|
| Lab/Practical Exams(s) |
0
|
0
|
| Case Study |
1
|
5
|
| Term Paper |
0
|
0
|
| Final Exam |
1
|
40
|
| Attendance |
0
|
|
| Other |
0
|
0
|
| Total Percent: | 100% |
|
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
|
| Activities | Quantity | Duration(Hours) | Total Workload(Hours) |
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 1 | 1 |
| Assignments | 1 | 3 | 3 |
| Final examination | 1 | 1 | 1 |
| Other | 3 | 8 | 24 |
|
Total Work Load:
|
125 | ||
|
Total Work Load/25(h):
|
5 | ||
|
ECTS Credit of the Course:
|
5 | ||
|
CONCLUDING REMARKS BY THE COURSE LECTURER
|
|
On completion of the course, the student should be able to: account for the importance of technological development and innovation for economic growth and increased competitiveness on a firm level, critically discuss a firm's need to have a strategic and integrated approach to be able to successfully manage innovation and technical development, analyze complex innovation processes in firms both internally and externally. This incorporates for instance basic knowledge about partnerships, alliances, research and development, commercialization and industrial marketing |