COURSE INFORMATION Course Title: INNOVATION MANAGEMENT

Code	Course Type	Regular Semester	Theory	Practice	Lab	Credits	ECTS
BUS 209	C	3	3	0	0	3	5

Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature)	NA
Main Course Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	M.Sc. Ada Mucina amucina@epoka.edu.al , Ada Bici: 12.40-15.30 on Thursdays
Second Course Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours:	NA
Teaching Assistant(s) and Office Hours:	NA
Language:	English
Compulsory/Elective:	Elective
Study program: (the study for which this course is offered)	Bachelor in International Marketing and Logistics Management (3 years)
Classroom and Meeting Time:	E311 12.40, every Thursday
Code of Ethics:	Code of Ethics of EPOKA University Regulation of EPOKA University "On Student Discipline"
Attendance Requirement:	10 lectures out of 14 lectures
Course Description:	This course is focused on innovation, what it is (or not), how it appears (“search” & “select”), and how it can be managed (“implement” and “capture”). Innovation will not be restricted to creativity and new technical ideas, but also take organizational aspects into account. The course is committed to providing an opportunity to learn to use some tools and news ways of thinking which are better suited to addressing complex problems and opportunities inherent in organizations today. The course provides exercises on applying innovation related theories to specific context and phases of innovation. Furthermore, the course will introduce innovation concepts such as “open innovation”, “front end innovation”, which are important tools in today’s innovation approach by most companies. This interactive course includes several assignments and case studies, and engages the student with active participation.
Course Objectives:	Understand Innovation concept and sources of innovation. Learn innovation types Study Generic Model of innovation Market and innovation Technology and innovation Implementation and Innovation Understand why organizational culture is important to innovation Understand the role of creativity in innovation management Entrepreneurship and Innovation Change Management and it's relation to innovation Triple Helix Model. Understand the role of state in innovation

BASIC CONCEPTS OF THE COURSE

1	Introduction to Innovation, new paradigms.
2	Sources of innovation
3	Types of innovation explained
4	Market Universe of innovation as part of MIT model
5	Technology Universe of innovation as part of MIT model
6	Implementation Universe of innovation as part of MIT model
7	Managing organizational culture and it's importance to innovation
8	Creativity and innovation management
9	Entrepreneurship and innovation related roles
10	Role of state in innovation.

COURSE OUTLINE

Week	Topics
1	Introduction to Innovation, new paradigms. Definition of Innovation, explanation of generic and iterative model of innovation, explain the role of innovation for economy. Lecture 1 page 1-30.
2	Sources of innovation by P. Drucker. Explain and discuss innovation in Albania. Explain the external factors that help innovation flourish and importance of supporting ecosystem. Examples of fundamental innovation and evolving of innovation concept. Lecture 2, page 1-40.
3	Types of innovation. Explore the types of innovation based on intensity, innovation based on the market, disruptive innovation, open innovation
4	Market Universe of innovation. What does the market represent in innovation. Does the market know the innovation? How can the right approach move ideas into the market? What is the difference between the client and the final user? How do we define the target group for our product. Market seen as an human interaction. Lecture 4, page 1-25.
5	Technology Universe of innovation. What is technology relation to innovation? Difference between Technology push and market pull models. Linear model of innovation and iterative models difference. Lecture 5, page 1-25.
6	Implementation Universe of innovation. What does implementation represent to innovation management. How do we implement a new product to the market. Lecture 6, page 1-25.
7	Midterm. Partial test of the subject.
8	Creativity and Innovation. Creativity model, creativity importance to innovation. Mechanisms to boost creativity in organization. Education as a tool to cultivate creativity. Lecture 7, page 1-30.
9	Organizational culture and innovation. How do we generate an innovative culture. Innovative culture blocks. The advantage of diverse human resources in the organization.
10	Entrepreneurship and innovation. The role of the entrepreneur in innovation creations inside the organization. Entrepreneur characteristics, entrepreneur temperament, entrepreneur behavior as prerequisites to be successful innovators. Lecture 9, page 1-30.
11	Change Management and its role to innovation. Definition of change management, Why Do Organizations Need to Change? Who Initiates Organizational Change? How Does Organizational Change Happen? How Do Managers Manage Resistance to Change? Lecture 10, page 1-30.
12	Role of state in innovation. Tipple helix model. Law and regulations, investment in science, state as an investor, market regulation and other roles of state in innovation. Lecture 11, page 1-30.
13	Innovation project final presentation. The students will present their innovative project and prototype.
14	Innovation competition. There will be organized a competition between all student related to the projects of innovation they have created.

Prerequisite(s):
Textbook(s):	1.Joe Tidd, John R. Bessan, Managing Innovation: Integrating Technological, Market and Organizational Change, 6th Edition”, 2018, 6th ED, John Wiley and Sons, London 2.Eugene Fitzgerald, Andreas Wankerl, Carl Schramm, “Inside Real Innovation: How the Right Approach Can Move Ideas from R&D to Market - And Get the Economy Moving”, World Scientific Publishing Company; 1 edition (November 3, 2010)
Additional Literature:	1.Innovation Management Strategies, Concepts and Tools for Growth and Profit SECOND EDITION Shlomo Maital - D. V. R. Seshadri 2.HBR's 10 Must Reads on Creativity, Ed Catmull, by Harvard Business Review, Francesca Gino, Adam Grant, Ed Catmull, Teresa M. Amabile, 2020
Laboratory Work:	No
Computer Usage:	No
Others:	No

COURSE LEARNING OUTCOMES

1	Introduction to Innovation, new paradigms
2	Sources of innovation.
3	Types of innovation explained.
4	Market Universe of innovation as part of MIT model.
5	Technology Universe of innovation as part of MIT model.
6	Implementation Universe of innovation as part of MIT model.
7	Managing organizational culture and it's importance to innovation.
8	Creativity and innovation management.
9	Entrepreneurship and innovation related roles.
10	Role of state in innovation.

COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES (Blank : no contribution, 1: least contribution ... 5: highest contribution)

No	Program Competencies	Cont.
Bachelor in International Marketing and Logistics Management (3 years) Program
1	Identify activities, tasks, and skills in management, marketing, accounting, finance, and economics.	4
2	Apply key theories to practical problems within the global business context.	5
3	Demonstrate ethical, social, and legal responsibilities in organizations.	5
4	Develop an open minded-attitude through continuous learning and team-work.	5
5	Use technology to enable business growth and sustainability.	4
6	Synthesize creativity needed for marketing notion with scientific method and numerical skills, for achieving business sustainability.	5
7	Apply the concepts and structures of modern marketing in global context at private and public sectors.	4
8	Integrate the management of logistics, supply chain and in total operations with corporate goals and strategies.	5

COURSE EVALUATION METHOD

Method	Quantity	Percentage
Midterm Exam(s)	1	20
Project	1	30
Final Exam	1	40
Attendance		10
	Total Percent:	100%

ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)

Activities	Quantity	Duration(Hours)	Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours)	16	3	48
Hours for off-the-classroom study (Pre-study, practice)	16	3	48
Mid-terms	1	2	2
Assignments	1	10	10
Final examination	1	2	2
Other	1	15	15
Total Work Load:			125
Total Work Load/25(h):			5
ECTS Credit of the Course:			5

CONCLUDING REMARKS BY THE COURSE LECTURER

I don't have any.