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COURSE INFORMATION
Course Title: BUSINESS ENGLISH
Code Course Type Regular Semester Theory Practice Lab Credits ECTS
BUS 108 D 2 2 2 0 3 5
Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature) Dr. Mirela Alhasani malhasani@epoka.edu.al
Main Course Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours: Dr. Mirela Alhasani malhasani@epoka.edu.al
Second Course Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours: NA
Language: English
Compulsory/Elective: Compulsory
Study program: (the study for which this course is offered) Bachelor in International Marketing and Logistics Management (3 years)
Classroom and Meeting Time:
Teaching Assistant(s) and Office Hours: NA
Code of Ethics: Code of Ethics of EPOKA University
Regulation of EPOKA University "On Student Discipline"
Attendance Requirement:
Course Description: The central basis of the course is to consolidate students' academic approach to thinking, reading, speaking and writing and language usage. In addition, the course also aims to develop the students' abilities to synthesize and evaluate information and conduct basic, independent research.
Course Objectives: This course is designed for students who have their business and management courses entirely in English. Its primary goal is to teach students to cope with input texts , i.e listening and reading in the discipline. It will equip students with key vocabulary, expressions and phrases used in academic and technical English. it also focuses on academic English language and communicative skills required for students to successfully accomplish their academic assignments in Business English class and other fundamental courses of Business major.
BASIC CONCEPTS OF THE COURSE
1 Students develop core business vocabulary and functional language skills necessary for participating in meetings, negotiations, presentations, and professional discussions.
2 The course introduces students to the fundamental principles of professional business communication, including audience awareness, tone, register, and the 7 C’s of effective communication.
3 The course strengthens written communication skills through practice in business correspondence, emails, reports, memos, and proposals.
4 Students enhance their oral communication competence by learning strategies for effective presentations, meeting management, and collaborative workplace interaction.
5 The course builds intercultural communication awareness, preparing students to operate in global and multicultural business environments.
6 Students develop employability skills by preparing professional CVs, cover letters, and participating in simulated job interviews.
7 The course examines ethical and digital dimensions of business communication, including online professionalism, email etiquette, and responsible use of digital tools in the workplace.
COURSE OUTLINE
Week Topics
1 Course Presentation. Theme Business of Business- type and history of business (listening-speaking)
2 The Organization of Work- Hierarchies and structures/ Leadership and Teams (reading and writing)
3 Getting the work done- theories of motivation/ management (listening and speaking)
4 The world of technology - Computers for research ( reading and writing)
5 People and markets- definition of marketing/ importance of market research ( listening and speaking)
6 Products and Strategies - the role of product /life cycles of product (reading/writing)
7 Operations: Producing the Goods - the production Processes/operations- reading/writing
8 Revision and feedback
9 Midterm Exam
10 Funding Company activities- short and long-term finance (reading and writing)
11 External Influences- national/ international political-economic-environmental issues (listening and speaking)
12 Strategy and Change - Company performance Swot Analysis (Reading and Writing)
13 Practical workshop- Students independent research presentation on a business case study
14 Revision and Feedback prior to final exam
Prerequisite(s): Prior to this Business English course which belongs to the category of series on English for Specific Academic Purposes Course, students need to have successfully completed Course 109 Development of Reading and Writing in English, or otherwise an equivalent IELTS level of at least Score 5.
Textbook(s): The main textbook of this class will be "English for Business Studies in Higher Education Studies" by Carolyn Walker & Paul Harvey in Series Editor Terry Philips, published by Garnet Education 2022, UK. This book is WINNER of The Duke of Edinburgh English-Speaking Union English Language Award.
Additional Literature: Other Series of English for Specific Academic Purposes by Cambridge Professional English Series. Students interested to further improve their Business English may check other sources available at www.garneteducation.com/
Laboratory Work:
Computer Usage: For research, writing, source citation, and presentations
Others: No
COURSE LEARNING OUTCOMES
1 To Improve and enrich the relevant Business terminology to succeed in advanced theoretical courses of the field
2 To Further develop analytical . reflective and critical reading, writing, speaking and listening skills by entire exposure to authentic sources in Business English
3 To Present confidently and professionally in English language the practical cases of doing business
4 To Gain confidence in communicating in English for economic/business purposes
5 To construct and consolidate the functional academic and technical vocabulary to be be applied in academic business settings and real job perspectives.
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution)
No Program Competencies Cont.
Bachelor in International Marketing and Logistics Management (3 years) Program
1 Identify activities, tasks, and skills in management, marketing, accounting, finance, and economics. 4
2 Apply key theories to practical problems within the global business context. 4
3 Demonstrate ethical, social, and legal responsibilities in organizations. 5
4 Develop an open minded-attitude through continuous learning and team-work. 5
5 Use technology to enable business growth and sustainability. 3
6 Synthesize creativity needed for marketing notion with scientific method and numerical skills, for achieving business sustainability. 2
7 Apply the concepts and structures of modern marketing in global context at private and public sectors. 3
8 Integrate the management of logistics, supply chain and in total operations with corporate goals and strategies. 2
COURSE EVALUATION METHOD
Method Quantity Percentage
Midterm Exam(s)
1
30
Presentation
1
15
Final Exam
1
55
Total Percent: 100%
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
Activities Quantity Duration(Hours) Total Workload(Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 4 64
Hours for off-the-classroom study (Pre-study, practice) 14 3 42
Mid-terms 1 5 5
Assignments 0
Final examination 1 14 14
Other 0
Total Work Load:
125
Total Work Load/25(h):
5
ECTS Credit of the Course:
5
CONCLUDING REMARKS BY THE COURSE LECTURER

This course has provided students with essential skills for effective academic communication in English. By developing academic reading, writing, and critical thinking abilities, students have gained increased awareness of disciplinary conventions, argumentation, and ethical source use. These competencies form a solid foundation for successful engagement with future academic studies.
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