EPOKA UNIVERSITY
FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES
DEPARTMENT OF BUSINESS ADMINISTRATION
COURSE SYLLABUS
COURSE INFORMATIONCourse Title: INTERNATIONAL BUSINESS |
| Code | Course Type | Regular Semester | Theory | Practice | Lab | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| BUS 451 | B | 1 | 3 | 0 | 0 | 3 | 7.5 |
| Academic staff member responsible for the design of the course syllabus (name, surname, academic title/scientific degree, email address and signature) | NA |
| Lecturer (name, surname, academic title/scientific degree, email address and signature) and Office Hours: | David J. Felsen , Wednesdays, 2-4 PM |
| Second Lecturer(s) (name, surname, academic title/scientific degree, email address and signature) and Office Hours: | NA |
| Teaching Assistant(s) and Office Hours: | NA |
| Language: | English |
| Compulsory/Elective: | Elective |
| Classroom and Meeting Time: | Tuesdays, 18:00 PM |
| Course Description: | This course tries to enhance students' knowledge in international business affairs and in formulating strategies for international business operations of a firm. The first part of the course is about the conceptual developments in international marketing, globalization attempts, and the importance of marketing research for international marketing. The second part concentrates on the developments in the world economy, politics and culture; emphasizing the marketing implications of these international environmental developments for the Albanian firms. The third part deals with the formulation of the marketing programs with respect to the marketing mix elements within the international context. The last part of the course covers the export procedures, mechanics, and export promotion measures in Albania, as well as the future developments in international marketing. |
| Course Objectives: | With this course, it is aimed that students understand concepts peculiar to doing business in international environments and contemplate on these concepts by devising a business plan for a franchise operation in Albania in small study groups. |
|
COURSE OUTLINE
|
| Week | Topics |
| 1 | What is International Business (ch 1) |
| 2 | Globalization of Markets, Intl'n of Firms (ch 2) |
| 3 | Cultural Aspects of Int'l Business (ch 3) |
| 4 | Ethics, Corp. Social Resp., Sustainability, Governance (ch. 4) |
| 5 | Theories of Int'l Trade and Investment (ch. 5) |
| 6 | Political and Legal Systems (ch. 6) |
| 7 | Government Intervention and Regional Economic Integration (ch. 7) |
| 8 | Understanding Emerging Markets (ch. 8) |
| 9 | International Monetary and Financial Environment (ch. 9) |
| 10 | Strategy and Opportunities for the International Firm (ch. 11-12) |
| 11 | Exporting and Global Sourcing (ch. 13) |
| 12 | FDI, Collaborative Ventures and Other Entry Modes (ch. 14-15) |
| 13 | Marketing and HR in the Global Firm (ch. 16- 17) |
| 14 | Finance and Accounting in the Global Firm (ch. 10) |
| Prerequisite(s): | BUS 103 Introduction to Business |
| Textbook: | Cavusgil, S. T., Knight, G. and Riesenberger, J. (2017). International Business: The New Realities. 4th. Edition. Pearson: New Jersey, USA. Alon, I. (2012). Global Franchising Operations Management: Cases in International and Emerging Markets Operations. Prentice Hall: Upper Saddle River, New Jersey, USA. Webber, A. R. (2013). An Introduction to Franchising. Palgrave MacMillan: New York, NY, USA. |
| Other References: | |
| Laboratory Work: | None |
| Computer Usage: | MS Office |
| Others: | No |
|
COURSE LEARNING OUTCOMES
|
| 1 | Define international business theories and evaluate the implementation of these theories in global business environments. |
| 2 | Evaluate challenges of international businesses domestically, regionally and globally. |
| 3 | Describe franchising concept theoretically and operationally. |
| 4 | Discuss the role of global franchising operations in international business. |
| 5 | Devise a business plan for a new franchise in Albania. |
|
COURSE CONTRIBUTION TO... PROGRAM COMPETENCIES
(Blank : no contribution, 1: least contribution ... 5: highest contribution) |
| No | Program Competencies | Cont. |
| Master of Science in Economics Program | ||
| 1 | Students apply advanced knowledge in economics | 4 |
| 2 | Students explain the interaction between related disciplines and economics | 3 |
| 3 | Students apply scientific methods to address economic problems | 4 |
| 4 | Students define existing theory in a specialized branch of economics | 3 |
| 5 | Students critically evaluate knowledge in economics and carry out advanced research independently | 3 |
| 6 | Students develop economic models and formulate policy options | 3 |
| 7 | Students make an original contribution to the discipline | 4 |
| 8 | Students effectively communicate in a variety of professional and academic contexts | 4 |
| 9 | Students will develop new strategic approaches for unexpected, complicated situations in economics and take responsibility in solving them | 5 |
| 10 | Students uphold and defend ethical values data collection, interpretation and dissemination | 4 |
|
COURSE EVALUATION METHOD
|
| Method | Quantity | Percentage |
| Midterm Exam(s) |
1
|
25
|
| Presentation |
1
|
|
| Project |
1
|
25
|
| Term Paper |
1
|
|
| Final Exam |
1
|
40
|
| Attendance |
10
|
|
| Total Percent: | 100% |
|
ECTS (ALLOCATED BASED ON STUDENT WORKLOAD)
|
| Activities | Quantity | Duration(Hours) | Total Workload(Hours) |
| Course Duration (Including the exam week: 16x Total course hours) | 15 | 2 | 30 |
| Hours for off-the-classroom study (Pre-study, practice) | 15 | 1 | 15 |
| Mid-terms | 1 | 16 | 16 |
| Assignments | 1 | 70 | 70 |
| Final examination | 1 | 19 | 19 |
| Other | 0 | ||
|
Total Work Load:
|
150 | ||
|
Total Work Load/25(h):
|
6 | ||
|
ECTS Credit of the Course:
|
7.5 | ||