Prof. Dr. Osman Köroğlu

Primary Appointment
Professor - Business Administration

Education

Dr., Informatics (New and emerging media), Marketing, Marmara University / Social Sciences Institute, Turkey, Istanbul, 2009

Courses Taught

GRADUATE COURSES

BUS 520 - Thesis (MSc)

BUS 524 - Brand Management (MSc)

BUS 513 - Strategic Marketing (MSc)

BUS 505 - Seminars on Business Administration (MSc)

BUS 416 - Strategic Talent and Human Resources (MSc)

UNDERGRADUATE COURSES

BUS 251 - Digital Marketing

BUS 309 - Professional Practice

BUS 325 - Social Media Marketing

BUS 205 - Principles of Marketing

BUS 348 - Customer Relationship Management

BUS 234 - Sales Techniques and Management (Salesforce)

BUS 358 - Knowledge Management (Project Management)

BINF 204 - Ethical and Social Issues in Information Systems

Research Interests

AI, contextual computing, spatial computing (XR), strategy, digital marketing, emerging media.

Publications

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