Prof. Dr. Osman Köroğlu

Primary Appointment

Professor - Business Administration

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Education

Prof. Dr., Communication Studies, (Honoris) Nile University of Nigeria, Nigeria, Abuja, 2019

Assoc. Prof. Dr., Applied Communication, Interuniversity Board of Turkiye (UAK), Turkey, Istanbul, 2014

Dr., Informatics (New and emerging media), Marketing, Media Studies, Marmara University / Social Sciences Institute, Turkey, Istanbul, 2009

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Courses Taught

<> GRADUATE level at Epoka University <>

Thesis (MSc)

Seminars on Business Administration (MSc)

Brand Management (MSc) (Strategy, Technology, Ethics)

Strategic Marketing (MSc) (Emerging Technologies, AIXR, Marketing Technology Stack)

Strategic Talent and Human Resources (MSc) (AI orchestration, skills-based workforce planning, and human-centered leadership)

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<> UNDERGRADUATE level at Epoka University <>

Professional Practice

Social Media Marketing

Principles of Marketing

Knowledge Management (Project Management)

Digital Marketing (AIXR, Marketing Technology Stack)

Customer Relationship Management (Salesforce, Hub Spot, Zoho)

Sales Techniques and Management (Sales Technology Stack & Personal Sales)

Advertising and Public Relations (AIXR, Advertising & PR Technology Stack)

Final comprehensive exam (International Marketing and Logistics Management Program)

Ethical and Social Issues in Information Systems (Ethics of AIXR and Emerging Technologies)

Graduation project (Business Administration, Business Informatics, International Marketing and Logistics Management Programs)

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<> GRADUATE level at other universities <>

New Media, (PhD)

Web Design Concepts, (MA)

New Media and Society, (MA)

Political Communications, (PhD)

Social Aspects of Informatics, (PhD)

Enterprise architecture and systems integration (PhD)

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<> UNDERGRADUATE level at other universities <>

E-Business

Media Planning

Media Economics

Research Methods

Public Relations

Editorial Writing

Cinema and Society

Psychology of Work

Mass Communication

Protocol Information

Media and Psychology

Basic Computer Skills

Specialized Reporting

Career Management I-II

New Media Applications

Political Communication

Organizational Behavior

Communication Sociology

Presentation Techniques

Communication and Ethics

Introduction to Sociology

Key Sociological Concepts

Social Media and Networks

Speaking and Presentation

Advertising and PR Research

International Communication

Introduction to Advertising

Using Technology in Offices

Advanced Office Applications

History of Civilization I-II

Film, Cinema, and Literature

Management Information Systems

International Public Relations

Drama and Documentary Production

Science and Technology Reporting

Photo Editing (Photo Journalism)

Customer Relationship Management

History and Philosophy of Science

Introduction to Mass Communication

Organizational Culture and Learning

Advertising Research and Management

Religious Communication and Guidance

Editing and Graphics of Communication

New Media and Publishing/Broadcasting

Introduction to Information Technology

Theories of Mass Communication (New Media)

Introduction to Film, Cinema, and Literature

Educational Broadcasting (Distance Learning)

Broadcasting Commentary and Critical Writing

Critical and Review Writing (Critical Thinking)

Word Processing (Content Creation for Multimedia)

International Advertising (Marketing, Digital Advertising)

Communication and Society (Information and Platform Society)

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Research Interests

AI, contextual computing, spatial computing (XR), strategy, digital marketing, emerging media.

<> Supervision of Theses at Epoka University, Master of Science in Business Administration <>

Xhesika Peco, “Low-Cost Carriers and Passenger Behavior: Revenue Dynamics at Tirana International Airport”, 2023

Rea Godo, “Next-Gen Leadership: The Role of Young CEOs in Shaping Female Employee Experience and Corporate Culture”, 2025

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Publications

View publications by citation.

Vew publications chronologically by year.