Dr. Besjon Zenelaj

Office E 306
Email bzenelaj@epoka.edu.al
Office Phone 1674
Website(s) http://bus.epoka.edu.al/

Primary Appointment
Lecturer - Business Administration

Education

Dr., Service Dominant Logic, Brand Management, Marketing, Epoka University, Albania, Tirana, 2023

M. Sc., Social Sciences Institute, Selcuk University, Turkey 2014

B. Sc., Business Administration, Marmara University, Turkey 2012

Projects

Service Dominant Logic, A4A Relations and Value cocreation in Tourism: A study in the city of Berat, Epoka University, INTERNAL PROJECT, 07/2018 - ongoing

Courses Taught

BUS 221 - MARKETING I

BUS 222 - MARKETING II

BUS 103 - INTRODUCTION TO BUSINESS

BUS 234 - SALES TECHNIQUES AND MANAGEMENT

BUS 325 - SOCIAL MEDIA MARKETING

BUS 354- BRAND MANAGEMENT

BUS 253 - CONSUMER BEHAVIOR

Research Interests

Branding, Consumer Behavior, Strategy, Tourism, Healthcare, Horeca

Publications

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